The Good Glamm Group and the top provider of augmented reality (AR) and artificial intelligence (AI) beauty and fashion tech solutions today announced the launch of new virtual try-on and AI Skin Analysis experiences that are expected to revolutionise the shopping experiences for their D2C brands' customers in India. These incredibly well-known, rapidly expanding, and cutting-edge skincare and beauty businesses are the most recent to provide customised, engaging, and high-touch online purchasing experiences.

 

This partnership features:

 

Unique AR-based virtual makeup shopping experiences

Customers of MyGlamm in India may now take advantage of a totally immersive and distinctive shopping experience with virtual makeovers, trying on cosmetics in real time, and seeing the results in real time. Modern AR technology and sophisticated AI technologies combine to produce a hyper-realistic product try-on for beauty enthusiasts to experiment and play with. Without the need for actual product sample, the instantaneous, ultra-personalized experience is straightforward and simple to use, boosting customer happiness and confidence. It also contributes to the creation of interactive and interesting shopping journeys.

 

7 Key Metrics of Ultra-Precise Skin Analysis with Product Recommendation

Customers of the Organic Harvest and St. Botanica brands in India can get a thorough skin analysis and a customised skincare regimen in just a few seconds thanks to Perfect Corp. In order to provide users with a highly-accurate evaluation, the ultra-precise skin analysis experience incorporates the most recent developments in deep learning. It assigns users a unique skin score across a range of indicators, including wrinkles, spots, moisture, dark circles, oiliness, and more. The quick and accurate tool can provide each Organic Harvest and St. Botanica customer with a customised skincare regimen by using AI to analyse the skin scan data. The tailor-made skincare regimen composes products to target the unique issues identified, giving users a truly unique and personalized experience.

 

Meeting Consumer Demands by Creating Unique Shopping Journeys

 

“We are delighted to have partnered with the Good Glamm Group to offer our hyper-realistic virtual makeup try-on tool and dermatologist-verified skin analysis technology to all beauty lovers in India. We are excited to power a new range of holistic shopping journeys, complete with product try-ons and highly-personalized product recommendations,” said Perfect Corp. Founder and CEO, Alice Chang. “We are committed to reshaping India’s beauty and fashion consumer shopping journey through our cutting-edge AI & AR-powered tech solutions, helping brands to deliver the most realistic and high-tech digital experiences.”

 

Speaking on the partnership, Sukhleen Aneja - CEO, Good Brands Co, The Good Glamm Group expressed, “The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector. We at The Good Glamm Group are extremely excited to partner with Perfect Corp. to introduce this new AI-Powered Skin Analysis and AR Makeup Virtual Try-On Experiences with our aim to constantly reinvent ourselves to provide our consumers with bespoke beauty services.”