Building a digital-ready culture has never been so seminal for businesses. Be it customer engagement or employee collaboration, digital prowess has become the essential attribute for reaching the next level of business efficiency. When combined with the imperative to adopt a customer-first approach, a digital transformation endeavor becomes an uphill task.
It is because embarking on a digital transformation journey is fraught with several challenges such as employee reluctance hampering seamless adoption, lack of expertise to lead digital initiatives, and legacy organizational structure proving to be a stumbling block for implementation of digital technology.
To overcome these challenges, businesses must strive to ensure the ease-of-use of digital solutions being adopted and align the strategy with the desired business outcomes. Through this webinar, we will try to understand how these challenges can be addressed and what should be the right approach for digital transformation.
Veneeth Purushotaman, Group Chief Information Officer at Aster DM Healthcare.
Veneeth has over two decades of experience in technology enablement in Healthcare, Pharma, Education and Retail sectors.
Amit Madhan, President & Group Head - Technology & eBusiness, Thomas Cook (India) Ltd.
He joined Thomas Cook in 2012 and is responsible for the diverse portfolio spanning Technology Software Services, E-Commerce and IT Infrastructure Services for the group companies. His passion for customer experience is driving him to change various processes and implement new systems to enable different businesses in the company for smoother operations, digitization and online customer acquisition.
Rajiv Ramanan, Director - Technology Partnerships, Freshworks Inc.
Rajiv heads non-linear growth channels at Freshworks such as ISV's, Startups and GSI's. He has international experience in the areas of - Product Management, Consulting, Business Development/Sales, Strategy, Project Management and Business Analysis. He is experienced in building and launching products and platforms globally. He is an MBA graduate from ISB, India and has worked with customers and partners worldwide.