Adobe Invests in Firefly AI To Aid Its Entry into Big Businesses By CIOTechOutlook Team

Adobe Invests in Firefly AI To Aid Its Entry into Big Businesses

CIOTechOutlook Team | Thursday, 08 June 2023, 11:20 IST

With financial indemnity for copyright disputes involving content created with the technologies, Adobe Inc. said that it will make Firefly, its artificial intelligence tool for creating images, available to its major commercial customers.The decision to add compensation comes in the wake of an increase in legal disputes over the use of picture data in AI services provided by businesses like Stability AI and Midjourney, which can produce imagery from as little as a few words of text.

Earlier this year, Adobe produced a test version of Firefly, a service it claims was built using only legally acceptable image data.

Based in San Jose, California As part of Adobe Express, a solution meant for business users who do not have creative expertise, Adobe said that it will begin making Firefly available to its corporate clients.Adobe claims it would provide indemnity for photographs made using the service in an effort to reassure those customers, despite the corporation omitted any financial or legal information regarding the program's operation.

"We financially are standing behind all of the content that is produced by Firefly for use either internally or externally by our customers," Ashley Still, senior vice president of digital media at Adobe, according to sources.

As per Adobe, businesses may further personalise the service by instructing staff to use their own logos and merchandise, which will ensure that "when employees are creating content, it is literally within their brand guidelines," Still added.

Additionally, Adobe updated its digital marketing tools with AI-based functionality.Any user will be able to generate reports from data in the system by asking queries in natural language, such as requesting to compare online and offline sales over a specific period in a specific region, according to Suman Basetty, senior director of AI products for Adobe Experience Cloud.