In order to power Axis Bank, India's third-largest private sector bank, Ascenda, the global leader in powering global rewards cards and payment value propositions for financial brands, announced its cooperation with Axis Bank.

 

With 4,760 branches spread over 2,676 cities and towns in India, Axis Bank will use Ascenda's premium rewards infrastructure and points exchange marketplace to create a special offering that will target the steadily growing premium traveller category.

 

Speaking on this announcement, Sanjeev Moghe, President & Head- Cards & Payments, Axis Bank, said, "We have been continuously working on innovation-led partnership models to strengthen value propositions for customers and deliver premium benefits at convenience. In this endeavour, we are delighted to have  partnered with Ascenda to power our innovative rewards program. We have observed that the travel segment is a high engagement area for our customers and our best-in-class rewards proposition will add an immense value to our customers' travel plans."

 

James Cooper, VP of Partnerships & Marketing at Ascenda, added: "We're proud to announce this partnership and are delighted to be working with Axis Bank, enabling their growth in the Indian premium card market at a time when travel is rebounding in such fantastic fashion."

 

Ascenda is a leading global provider of cutting-edge loyalty programmes and premium rewards programmes for businesses in the travel and finance industries.