Infomo Global and Canopus Networks have joined forces to offer telecoms worldwide an end-to-end, in-house advertising platform that is targeted, secure, and completely private for consumers.

 

Infomo is a leader in ad technology, fusing telco ID and data with potent AI-based technologies for advertising optimisation. Infomo offers telcos, advertising agencies, publishers, brands, and SMEs comprehensive in-house advertising solutions. Canopus leads the industry in terms of privacy, accuracy, capacity, scalability, and cost for AI-based network traffic analytics technologies for mobile and fixed networks.

 

In a safe, privacy-compliant environment, the combined Infomo and Canopus solution will give telecoms extensive internal capabilities for data collecting, analysis, deployment, personalisation, ad targeting, and monetization.

 

Ananda Rao, Managing Director, and Group CEO, Infomo said, "Our combined vision is to offer telcos blockbuster commercial solutions. Canopus is the world leader in high-capacity capture of useful network data with full privacy protections. Infomo is the pioneer in advertising tools for telcos, ad agencies, publishers, brands, and SMEs. Our platforms powered by Canopus data will be the leading advertising platform in any market in which we launch."

 

Raghavendra Agarwala, Group CTO, Infomo stated, "We have designed a unique in-house offering that makes the telco-driven ecosystem far more attractive to media buyers and media sellers – the foundation being telco data which is sold on an impression basis. The partnership with Canopus will enable us to offer a complete data monetization solution including data collection and analysis."

 

Welcoming this partnership, Prof. Vijay Sivaraman, Co-Founder and CEO, Canopus Networks said, "Telco infrastructure carries the entire digital activity of the population, making it one of the richest sources of consumer data. Canopus' data extraction platform coupled with Infomo's advertising platform will enable telcos globally to unlock the latent commercial value inherent in their infrastructure."