Conversational AI firm Yellow Messenger said that it had rebranded itself to yellow.ai, as it announced the launch of AI-powered voice bots for customer experience automation. The pandemic has resulted in faster adoption of voice and chatbots across sectors.

With the launch of the voice bots, the company can now automate customer experience across over 100 languages through its enterprise chat and voice bots, across over 35 channels like Google Assistant, Alexa, Web, WhatsApp, Instagram and Facebook, among others.

“The post-pandemic world is moving towards touchless UI and ‘voice’ is playing a key role in enabling smarter brand-to-consumer engagement. Humanized interactive experiences in Voice AI are driving unbelievable value for businesses,” said Raghu Ravinutala, Co-founder and CEO, yellow.ai.

Voice search queries in India are currently growing at 270% per year, and over 82% of smartphone users in India are using voice-activated technology.

The launch of Voice AI is augmenting the company’s existing strengths of building high-accuracy chatbots with its proprietary natural language processing engine used by over 700 enterprises in over 30 countries across Asia, the US, the Middle East, Europe, and Latin America.

“With the growing demand for hyper-automation, adding Voice AI capabilities to yellow.ai’s conversational AI platform, was a natural course in order to deliver the promise of Total Customer Experience Automation. We believe brands leveraging our platform will be able to deliver moments of magic with personalized interactions, at scale, across touchpoints,” said Vartika Verma, Global VP, Marketing.

Two of India’s largest private banks and a state government electricity board are currently using yellow.ai’s voice bots for inbound and outbound customer service. Up to 65% of support queries can be addressed and resolved by voice bots, said the company.