Axis My India Collaborates With Google To Build Single-stop People Empowerment Platform Application By CIOTechOutlook Team

Axis My India Collaborates With Google To Build Single-stop People Empowerment Platform Application

CIOTechOutlook Team | Saturday, 19 August 2023, 02:03 IST

Axis My India, the top provider of consumer data intelligence in India, revealed today that it is creating a unique platform using Google technology with the goal of revolutionizing how consumers are aware of, have access to, and use a variety of services. These could be of service to up to 250 million Indian households nationwide and include government social welfare programs, everyday necessities, career possibilities, and healthcare benefits.

Axis My India's People Empowerment Platform (PEP) application will use Google Cloud's generative AI (GenAI) technology to deliver pertinent information about government initiatives and desired communication/content to citizens based on their unique and family needs. It is built on Google Cloud's scalable and secure infrastructure. The PEP will be created to support 13 regional languages using Google Translation API and Vertex AI for real-time translation and transliteration of information in order to be beneficial to individuals across geographies.

Speaking on the partnership, Pradeep Gupta, Chairman and Managing Director, Axis My India, said, “Our collaboration with Google marks a pivotal moment in our pursuit to positively impact the lives of a billion Indians. By leveraging Google Cloud technologies, we aim to create an inclusive platform that truly empowers citizens with authentic information and solutions based on their needs. Axis My India’s massive scale and expertise affords us an unprecedented opportunity to bring information equity between rural and urban India through our platform. We are certain that we will achieve our ambitious goal of acting as a digital super-app for all 250 million Indian households.”