Mercedes-Benz partners with Google to create Next-Generation navigation experience By CIOTechOutlook Team

Mercedes-Benz partners with Google to create Next-Generation navigation experience

CIOTechOutlook Team | Thursday, 23 February 2023, 06:22 IST

Mercedes-Benz and Google today established a long-term strategic alliance to advance vehicle innovation and develop the next-generation digital luxury car experience for the market. Mercedes-Benz will be the first automaker to develop its own branded navigation system using new in-car data and navigational capabilities from Google Maps Platform thanks to this agreement.

The premium manufacturer will now have access to Google's comprehensive geospatial offering, which includes comprehensive location data, real-time and forecasted traffic data, automatic rerouting, and more. Customers will benefit from a better navigation experience thanks to the inclusion of these capabilities in the future Mercedes-Benz Operating System (MB.OS), which will be simple to use and display stunning graphics on the high-resolution screen of the vehicle. The firms will integrate the YouTube app into the Mercedes-Benz infotainment system to assist improve the user experience. Mercedes-Benz will also use the data from Google Maps to allow functions that help drivers, such as automatic speed adjustments before crossroads, roundabouts, and curves.

"We invite only the very best partners to enhance our operating system and to add to the Mercedes-Benz customer experience. Google has been a leader in maps and navigation for many years. With our strategic partnership, we are excited to create unique services and to elevate the level of convenience for our customers. It will be deeply integrated within our signature Mercedes-Benz user interface and fully connected to relevant vehicle functions like the state-of-charge." Ola Källenius, Chief Executive Officer, Mercedes-Benz

Mercedes-Benz will initially provide clients with access to Google Location Details, which will enable them to obtain comprehensive details about more than 200 million businesses and locations worldwide, including business hours, images, ratings, and reviews. Starting today, all vehicles equipped with the most recent MBUX generation in the relevant markets will be able to access Location Details.

The businesses decided to investigate deeper cooperation using the industry-leading open infrastructure, data, and artificial intelligence (AI) solutions offered by Google Cloud. For instance:

Mercedes-Benz plans to employ the AI and machine learning capabilities of Google Cloud to quickly develop, train, and deploy new models and improve consumer experiences.

Data: To analyse fleet data, Mercedes-Benz plans to employ the quick and effective data processing platform provided by Google Cloud.

Open Infrastructure: Mercedes-Benz intends to use Google's open infrastructure to safely develop and scale across Mercedes-current Benz's technological environment from on-premises to the edge to the cloud.

Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. In addition to enabling Mercedes-Benz to design a customized navigation interface, we'll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience." Sundar Pichai, Chief Executive Officer, Google and Alphabet