IBM and Box Team Up to Drive Compelling Sales Engagements for Marketers and Sellers from iPhone and iPad By CIOReview Team

IBM and Box Team Up to Drive Compelling Sales Engagements for Marketers and Sellers from iPhone and iPad

CIOReview Team | Wednesday, 20 April 2016, 07:22 IST

  •  No Image

IBM (NYSE: IBM) and Box (NYSE: Box) introduced a new version of the IBM MobileFirst for iOS Expert Seller app that is built on Box Platform, providing the power of Box’s enterprise content management capabilities, deployed at scale to any organization.

Expert Seller puts the latest product and service information at the fingertips of an organization’s sales force via iPhone or iPad, enabling sellers to quickly learn about new offerings, pricing, features or promotions so they can spend more time engaged in higher-value activities with clients. Expert Seller allows organizations to take advantage of Box’s content management platform, metadata capabilities, fine-tuned security permissions, compliance and certifications, and preview functionality. This provides seamless management of sales and marketing collateral to help sales teams stay current on the latest offerings and deliver a consistent message to clients and prospects.

Once the Expert Seller with Box Platform app is deployed, companies will be able to build on the app to apply IBM’s deeper functionalities including advanced analytics and cognitive capabilities powered by Watson technologies and broader content management strategy.

“There is a simple premise and value statement here. Now every seller can be as good as your very best seller,” said Fred Balboni, General Manager, IBM Strategic Partnerships and Alliances. “Expert Seller now combines the advanced cloud capabilities of IBM Mobile First for iOS with Box’s leading enterprise content platform, helping businesses empower their sellers with effortless access to the most useful, engaging content on their device.”

High-impact features include:

· Fast deployment: This new version of Expert Seller with Box Platform can be deployed in less than five days following initial contract and configuration by IBM and Box.  

· Simplified content management:  Expert Seller is pre-designed and pre-integrated with Box Platform with immediate access to content by sellers. Marketing/Sales leaders and content management teams can upload new content to Expert Seller in real-time using the Content Management Guide that outlines best practice content design principles.  This can be accessed by sellers on their device immediately.

· Cost-effective and scalable: The cost-effective app is available for deployment with a low monthly subscription fee.

“Today’s dynamic technology landscape demands that every company be able to create incredible digital experiences to connect with customers, partners and employees,” said Jeetu Patel, Chief Strategy Officer and SVP of Box Platform, Box. “Together with IBM, we’re proud to be powering this digital transformation and innovation for companies in every industry, whether it’s reimagining the way that sales people connect with clients or how teams work globally.”

The Expert Seller app is part of IBM's 100-strong portfolio of made-for-business apps delivered in partnership with Apple to transform work across 14 industries and 65 individual professions which redefine how enterprises empower their professionals to interact, learn and work. 

Today’s news builds on the global IBM and Box partnership announced last June and the IBM partnership with Apple brings together the best-in-class technologies and resources of all three companies to transform work in the cloud. Information on Expert Seller with Box is available on IBM Marketplace.


CIO Viewpoint

New Technologies bringing Revolution to Remote...

By Vijender Yadav, Director & CTO, Propalms Network

Initial Involvement of Stakeholders in Project...

By Vipin Kumar, CIO, Escorts Group

CXO Insights

Mobility will capture a Large Share of...

By Anand Sam, Analytics Practice, Blue Star Infotech Ltd

Adopt Risk Management as Essential Governance...

By Praveen Gupta, Managing Director & CEO, Raheja QBE General Insurance. Co. Ltd

Extent of Technology Adoption Must be an...

By Mukund Prasad, Director-Group HR, Business transformation & Group CIO, Welspun Group