Infobip, a member of Oracle PartnerNetwork and global communications platform, is working with Oracle to create a connection between Infobip's smart chatbot creation platform and omnichannel solutions and Oracle Fusion Cloud Responsys Campaign Management. The incorporation allows companies and brands utilizing Oracle Responsys Campaign Management to provide customers with interactive conversational experiences and AI-powered chatbot services that improve loyalty and increase revenue.

Consumers are increasingly looking for stronger connections with brands, causing a rise in popularity of interactive messaging platforms like chat apps and RCS. According to Mobilesquared, approximately 4.9 billion business messaging users globally use rich messaging, with 2.8 billion using WhatsApp, and 1.5 billion using RCS. Yet, in order to take advantage of these platforms, companies require creative solutions like conversational AI and chatbots to offer personalized and engaging interactions for their clients.

Stephen Streich, Group Vice President of Oracle Fusion Cloud Marketing, said: “Oracle delivers leading customer experience solutions that help organizations use data more intelligently to enhance engagement. Now, Oracle Responsys Campaign Management customers can integrate with Infobip’s omnichannel solutions and intelligent chatbot-building platform to create compelling conversational campaigns that drive loyalty.”

Veselin Vukovic, VP of Strategic Partnerships at Infobip, said: “Infobip is already an Oracle Independent Software Vendor Partner with access to Oracle Integration Cloud, and this new addition further enhances our partnership with the global software company."