Toluna, the leading worldwide insights technology and panel supplier, announced the acquisition of Macromill, Inc.'s MetrixLab, a known global leader in market research and insights. With a June 1 closure date, this acquisition will create a one-of-a-kind organisation with end-to-end market research capabilities, establishing a new benchmark for delivering world-class insights and business impact.

 

Toluna is the market leader in agile quantitative and qualitative research solutions, with services ranging from DIY to Hybrid to Full Service. Through its Toluna Start platform, the firm has consistently invested in breakthrough technology solutions and its worldwide panel to perform high-quality research at scale. Toluna's global insights capabilities will be strengthened further by the addition of cutting-edge solutions powered by scientific methodology and human intelligence as a result of the acquisition of MetrixLab.

 

MetrixLab clients will continue to benefit from the innovative insights solutions they have always received, but with the added value of Toluna's advanced technology platform, global panel, and global services group—allowing them to conduct the same, high-quality research faster and on a larger scale than ever before.

 

Frédéric-Charles Petit, CEO of Toluna, said, "We’re very excited to welcome MetrixLab and its talented team to Toluna, as well as to explore new opportunities in partnership with Macromill. This acquisition is a significant milestone in our mission to empower clients to make data-driven decisions with ease through a platform that unifies the latest technology and human expertise. By combining Toluna Start’s cutting-edge research platform and high-quality global panels with MetrixLab’s industry-leading suite of insights solutions, we will provide our clients with unparalleled research capabilities and simplify their insights approach by enabling them to work with a single partner. This combination demonstrates our commitment to delivering exceptional value to our clients and helping them achieve greater success for their businesses.”