AppsFlyer names Ritu Sharma as its new country manager in India By CIOReviewIndia

AppsFlyer names Ritu Sharma as its new country manager in India

CIOReviewIndia | Friday, 25 February 2022, 03:23 IST

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Global attribution and marketing analytics company AppsFlyer has announced the appointment of Ritu Sharma as the country manager in India. Sharma will lead AppsFlyer India’s business operations across all categories in her new role, focusing on expanding the current customer portfolio, scaling up existing business while growing sustainable customer relationships through a consultative approach. To that end, she will manage and closely integrate with teams across functions.

Sharma has moved on from the position of head of global sales at Amagi Media Labs. She led the global sales organisation across Asia Pacific, Europe, and the US in both the linear and nonlinear space. She has held leadership roles across functions, including sales, marketing, deal structuring, client retention, operations, and general management in global multinationals and start-ups. She has a career spanning over 25 years and has worked for companies like Vodafone, Encompass, and Proficio.

Sanjay Trisal, general manager, AppsFlyer INSEA/ANZ, said, “Ritu has a strong track record in diverse industries and demonstrates versatility across sales, marketing, operations, and general management, a potent combination to drive our growth in India. As we see a surge in India’s mobile-first users and New Bharat contributing to the economy, we are looking at driving our customers’ growth and progress in rural and semi-urban markets with a strong privacy-first product strategy in the evolving mobile ecosystem.

“India is one of our fastest-growing markets, and under Ritu’s leadership, I am confident that we will be able to sustain and grow our substantial presence in the region. I look forward to welcoming her on board as we continue to lead industry transformation while chartering an exciting future,” Trisal added.

Sharma said, “I am pleased to assume this new role and responsibility at AppsFlyer. Owing to the tectonic shifts in the app economy, India is an exciting and challenging market. App marketers require a 360-degree view of how they can grow their campaigns better while navigating from attribution to fraud, measurement, and privacy.”

“My crucial mandate will be to grow AppsFlyer as the leading attribution and measurement partner and position ourselves as the go-to consultants for app marketers across categories. A new area of opportunity is to provide strategies for new start-ups and emerging super apps in the country. I am looking forward to working with the incredibly talented India team at AppsFlyer in its next phase of growth,” she added.

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