Homegrown advertising technology (AdTech) company InMobi Wednesday said it has appointed Todd Rose as Senior Vice President of Global Business Development to drive data and identity strategy as well as to expand strategic partnerships for clients to leverage InMobi’s end-to-end advertising solutions.

Rose is based in San Francisco and reports to Abhay Singhal, Co-Founder of InMobi Group and CEO, InMobi Marketing Cloud.

“Todd has deep domain expertise and rich relationships across the advertising ecosystem. He will play an integral role in defining and institutionalizing business development for InMobi, further advancing and expanding our strategy to address the market opportunities ahead,” said Singhal.

“The depth of InMobi’s integrations with publishers and its role across the advertising value chain has poised the company to unlock and martial first-party data, for both publishers and advertisers, in an increasingly privacy-focused world,” Rose added.

Previously, Rose was the Chief Business Development Officer for InMarket, the 360-degree consumer intelligence and real-time activation platform where he led the platform and partnerships team.

At InMarket, Rose was responsible for enterprise sales of the company's audience location data, and attribution measurement solutions to DSPs, DMPs, SSPs, and publishers.

He has also led agency holding company partnerships and led sales of GeoLink, InMarket’s real-time activation platform.

Rose joined InMarket via the acquisition of NinthDecimal, a location intelligence platform, where he served in a similar capacity as part of the management team for eight years.

Earlier in his career, Rose led Business Development for YP / AT&T Interactive and he also worked with both McKinsey & Company and Marakon Associates in management consulting.

He started his career in online advertising as a product manager with LookSmart, where he launched the company’s paid search advertising platform.