Ecommerce firm Meesho said it has hired former Disney+Hotstar executive Harsh Chaudhary as chief monetisation officer in its efforts to bulk up its revenue. He will lead the team that will look to bulk up revenue generation from Meesho’s various business units, the company said in a statement. Chaudhary will be responsible for designing and executing the blueprint for monetising Meesho’s business model, the statement added.

He has also held leadership positions in ecommerce platform Myntra and management consulting firm Mckinsey & Company.

In his previous role, Chaudhary was leading teams across category, growth partnerships, strategy and analytics and helped build the video subscription monetisation at Disney+Hotstar.

“We are excited to welcome Harsh Chaudhary, who comes with a demonstrated history of spearheading and scaling business growth. His expertise on strategic partnerships and analytics will help take Meesho to greater heights,” said Vidit Aatrey, founder and CEO of Meesho.

“ Meesho has made significant strides in shaping and transforming India's e-commerce landscape. The company’s positive growth trajectory strengthens the promise it has in store for India’s unorganized retail sector…,” said Chaudhary.

Meesho operates a zero-commission model wherein it does not charge any commission from vendors who sell on its platform, making it attractive for sellers. Ecommerce companies like Amazon and Flipkart are known to charge commissions.

Meesho plans to rely on charges levied on sellers for advertising and other services.