Tata Motor's EV Arm Joins Hand with JLR for Avinya range By CIOTechOutlook Team

Tata Motor's EV Arm Joins Hand with JLR for Avinya range

CIOTechOutlook Team | Friday, 03 November 2023, 02:41 IST

Tata Motors announced a collaboration with Jaguar Land Rover for the development of TaMo's premium pure electric series Avinya. TPEM (Tata Passenger Electric Mobility) has inked an agreement with JLR (Jaguar Land Rover Plc) to license JLR's platform in exchange for a royalty fee for producing Avinya series cars.

“As part of this knowledge, skills and manufacturing process transfer, over 200 new jobs are expected to be created in the UK,” said the auto major.

TPEM and JLR will also enter into an Engineering Services Agreement (ESA) to support TPEM’s change content requirements for the first vehicle development, said Tata Motors in a statement. JLR’s EMA platform will underpin JLR’s next generation of ‘pure electric’ mid-sized SUVs for international markets, to be launched from 2025 onwards. The access to JLR’s EMA platform, will help accelerate TPEM’s entry into the high-end EV segment while reducing development cycle time and costs, said the company, as per economic times.

“Being built on an architecture that is equipped with the latest advances in new age technology, software and artificial intelligence, Avinya will spawn a new breed of world class EVs, with global standards in efficiency and range,” said Anand Kulkarni, Chief Product Officer and Head HV Programmes, TPEM.

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