Tata Sons executive chairman N Chandrasekaran has formally taken charge as chairman of Tata Digital, which had announced the launch of the much-hyped super app Tata Neu on April 7.

Tata Digital is the brainchild of Chandrasekaran, who was reappointed as the chairman of Tata Sons for another five years in February. He has been closely involved in its development plans from the beginning as the Mumbai-based company eyes to make a dent in the Indian ecommerce universe.

Chandrasekaran’s formal appointment is of significance considering its future plans of raising funds from external investors. At present, Tata’s digital strategy is being spearheaded by its CEO Pratik Pal along with Mukesh Bansal, founder of Cultfit.

“Chandrasekaran helming the entity is also a kind of additional reassurance for external investors about the kind of attention and focus that the digital initiative will get in the Tata system,” said an official close to the development.

When contacted, Tata Sons did not comment. People involved in building Tata Neu have echoed Chandrasekaran’s involvement in the project.

Tata Digital is the brainchild of Chandrasekaran, who was reappointed as the chairman of Tata Sons for another five years in February. He has been closely involved in its development plans from the beginning as the Mumbai-based company eyes to make a dent in the Indian ecommerce universe.

Chandrasekaran’s formal appointment is of significance considering its future plans of raising funds from external investors. At present, Tata’s digital strategy is being spearheaded by its CEO Pratik Pal along with Mukesh Bansal, founder of Cultfit.