Even as the maker of the iPhone reported its all-time highest-ever sales in the country last quarter, driven by handsets, Apple CEO Tim Cook said that the business has exceeded its expectations from the two company-owned stores in India.

 

“We continued to see strong results in emerging markets, driven by robust sales of iPhone with June quarter total revenue records in India, Indonesia, Mexico, the Philippines, Poland, Saudi Arabia, Turkey and the UAE,” Cook told analysts in the company’s earnings call. The company grew “strong double digits” in India.

 

Apple’s chief financial officer Luca Maestri further said the company posted “an all-time record in India.” This increased Apple's sales in the Europe sector, which includes sales from developing nations including Central and Eastern Europe, the Middle East, and India. Cook added that the business's first two retail locations in India are now performing better than expected. “We continue to work on building out the channel and putting more investment in our direct-to-consumer offers as well,” he said.

 

Given that India is the second-largest smartphone market in the world, according to the Apple CEO, the company "ought to be doing really well there."

 

“And where I'm really pleased with our growth there, we're still -- we still have a very, very modest and low share in the smartphone market. And so I think that it's a huge opportunity for us. And we're putting the -- all of our energies in making that occur,” he said.

 

Apple, behind Vivo, Samsung, Realme, Oppo, Xiaomi, and OnePlus, is the seventh-largest smartphone brand in India in the April-June quarter, according to market research firm IDC. Apple is in front of brands from the mass-to-mid market like Poco, Tecno, and Infinix.