Xiaomi Widens Deal with Digital Turbine to Power Global App By CIOTechOutlook Team

Xiaomi Widens Deal with Digital Turbine to Power Global App

CIOTechOutlook Team | Wednesday, 18 October 2023, 03:38 IST

Xiaomi, has announced the expansion of its deal with Digital Turbine, a company that connects the mobile ecosystem through innovative experiences. This will enable Xiaomi mobile users all over the world to access new and global app recommendations.

Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine's technology is already delivered to over 800M devices around the world and today marks an important expansion in their global reach as the company expands its partnership with the second-largest Android phone manufacturer globally, as per Digital Turbine

Digital Turbine offers users a better experience on Xiaomi devices by delivering them premium app recommendations, creating a unique opportunity for Xiaomi smartphone users to discover new apps across genres from the world's leading app publishers. Going beyond the current presence across Xiaomi's Internet service ecosystem around the world, Digital Turbine is well-positioned to offer top apps to mobile users on a global scale

"We are thrilled to expand our partnership with Xiaomi to more countries and regions around the world, bringing fun and engaging apps to new Xiaomi devices," said Matt Gillis, President of Digital Turbine. "Our premium app inventory will now reach tens of millions of more Xiaomi users, giving them quick and easy access to the best app and mobile gaming titles."