actyv.ai, a category pioneer in the enterprise SaaS arena with embedded B2B BNPL and insurance, recently announced a relationship with Nivea, India's most popular and well-respected skin care company. Through the partnership, the technical platform of actyv.ai will enable and empower Nivea to periodically review the financial health of its ecosystem of partners and to simplify dealer financing.

In order to meet the demands of its clients, who are also partners in growth, NIVEA, India's most reputable skincare brand, consistently innovates. As part of this partnership, the actyv.ai technology platform will develop digital representations of NIVEA's partners and regularly include offers to improve operational effectiveness and expansion. Over 85% of NIVEA's suppliers and distributors have been evaluated using a special scoring system, and the company has seen a significant decline in partner attrition, which has led to steady business growth..

"actyv.ai wants to equip and empower global enterprises with path-breaking technology platform that focuses on digitising and redefining partner relationships," stated Raghu Subramanian, Actyv.ai's founder and worldwide CEO. Nearly all homes have Nivea products, and the company is recognised for creating cutting-edge skin care solutions. The fact that Nivea chose to use our platform is proof of the quality of our offerings. We will keep delivering quantifiable results as part of this outstanding alliance and expand this cooperation to a really global scale.