Pageflex, Inc., a leading technology provider of rules-based, variable data local marketing automation, web-to-print, and ecommerce solutions, announced that their Local Marketing Automation (LMA) solution, Pando Platform, is one of the first applications now fully integrated with the new HP PrintOS platform. Print Service Providers (PSPs) with a PrintOS account can extend their printing services to include marketing solutions with the integration between the Pando Platform and PrintOS.

HP PrintOS is a print production operating system for PSPs, delivering a set of apps designed to help PSPs to get more out of their Indigo presses, simplify and automate their production, and collaborate, innovate and grow.

With the HP PrintOS and Pageflex Pando Platform integrated solution, PSPs will be able to apply various rules with variable data to automate the generation of branded content to a distributed channel, including field marketers, agents, brokers, franchises, sport leagues, and partners. PSPs can now deliver large complex documents with dynamic content and marketing campaigns faster and with less versioning overhead on their graphics departments.