
Real estate tech startups in India are unlocking a goldmine of opportunity by har- nessing the vast, untapped potential of immersive technologies like AR, VR, and mixed reality. With the Indian real estate market projected to reach $1 trillion by 2030 (IBEF), these startups are redefining how buyers explore properties, offering virtual tours, interactive walk - throughs, and 360-degree experiences of projects even before the foundation is laid.
From Tier-1 cities to emerging metros, immersive tech is turning screens into site visits, fueling faster decisions, reducing costs, and giving Indian Proptech a futuristic edge. DC Vision VR is a pioneering company driving digital transformation through immersive technologies such as Augmented Reality (AR), Virtual Reality (VR), and the Metaverse.
The Journey
Founded by Dhriti Chatterjee with deep industry roots, the company emerged from a vision to harness immersive tech for broader applications across industries. Her journey began with a personal interest in AR/ VR, which deepened after exposure to global innovations, particularly during a visit to China, where even young students were actively engaging with VR tools. This experience highlighted the vast untapped potential of immersive technologies in India, inspiring the launch of DC Vision VR in 2020, just as the global pandemic accelerated digital adoption.
DC Vision VR's current focus lies in revolutionizing manufacturing and design by actively collaborating with architects, interior designers, and product manufacturers. It provides interactive solutions that enhance visualization, streamline design processes, and improve customer decision-making. The
company is differentiated from other firms in the industry due to its continuous research and development (R&D) in-house team which closely monitors technological advancements, across sectors beyond real estate, including healthcare, marketing, and education.
AR/VR Integration & Adoption
DC Vision VR follows a highly collaborative and tailored approach to delivering AR and VR solutions that meet the specific needs of architects, interior designers, and real estate developers. The company actively engages with its target audience through participation in global business events, networking seminars, and strategic use of social media platforms. It educates professionals on transforming conventional 3D designs into immersive virtual walkthroughs through initiatives like AR/VR training courses for designers.
The integration process begins with a deep understanding of the client’s existing design and development workflows. Once a customized solution is developed, the company ensures seamless integration into the client’s infrastructure, including websites or digital platforms. Post implementation, the company provides six months of support to address any operationalchallenges and ensure smooth functionality. Clients also receive comprehensive hands-on training to navigate VR equipment, install simulations, and present their projects effectively.
“We help our clients by creating immersive 3D replicas of their manufacturing units, integrating them with real-time data from IoT sensors. This allows them to visualize, monitor, and control their operations remotely from anywhere in the world through a single interactive dashboard”, asserts Dhriti Chatterjee, Founder & Director, DC Vision VR.
The Robust Way Ahead
DC Vision VR is poised for dynamic growth, with a vision to scale its immersive technology solutions across diverse industries beyond its current stronghold in manufacturing, design, and architecture. “We are committed to driving cross-industry collaboration, from international product launches and educational convocations to business summits and global exhibitions, by integrating AR, VR, and Metaverse technologies into meaningful experiences. With several immersive projects already in motion, our goal is to evolve into a unicorn within five years by making immersive solutions practical, impactful, and ready for the future”, concludes Dhriti.