Pantaloons Forays into the E-Tailing Space with By CIOReview Team

Pantaloons Forays into the E-Tailing Space with

CIOReview Team | Monday, 23 May 2016, 09:52 IST

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Online fashion-retail in India received a major boost at the Jabong Online Fashion Week with the announcement of a strategic tie-up between Pantaloons, the leading fashion-retailer in the country and, India’s leading online fashion destination.

Pantaloons is rapidly expanding with a strong national presence through 96 exclusive stores, across 46 cities, 12 of these stores have been launched in the last 6 months making Pantaloons amongst the fastest growing large format apparel retail format. Pantaloons exclusive brands are amongst the most widely accepted in the country with the Indian audience. today has a remarkable reach and is swiftly taking over the tier II and tier III market as well. Thus, the association of the brand with Jabong will further enhance the outreach and penetration of the brand into pin-codes where the brand does not have physical presence. Jabong, being the one of the most successful online shopping portal for the consumers will supplement to Pantaloon’s exclusive offerings which contributes around 60% to the overall business for the brand.

The partnership would combine the strengths of the two companies and boost sales by leveraging the enormous potential of online retail. Pantaloons leadership strength in the fashion-retail space and its vast portfolio of well-established exclusive brands would complement’s enormous reach to millions of online consumers.

This association will be very promising because of the very DNA of the partners – Pantaloons India’s biggest woman’s apparel player and Jabong a leader in woman’s Fashion. This association is certain to make the Indian consumer fall in love with fashion. With this association, would now be home to India’s most loved ethnic wear brands from  Akkriti, Rangmanch, Trishaa as well as casual wear brands like Candies – New York, SF Jeans – San Frisco Jeans Co.

 Women’s Wear

·  Ethnic Wear- Akkriti, Rangmanch, Trishaa, Alto Moda

·  Casual Wear- Candies, SF Jeans, Honey, Alto Moda

· Formal Wear- Annabelle

·         Evening Wear- Annabelle

·         Active Wear- Ajile

Men’s Wear

· Casual Wear- SF Jeans, Byford, Alto Moda

· Active Wear- Ajile

· Evening Wear- F Factor

· Ethnic Wear- Akkriti

Kid’s Wear

· Kids Casual Wear- Poppers, Chalk,

Mr. Shital Mehta, CEO Pantaloons says “Pantaloons is expanding rapidly in both metros and mini metros. We have always strived to increase the accessibility of our products and develop new channels for reaching the consumer. The partnership with is part of these larger initiatives with many unique features of its own. We are happy to be associated with them to reach out to millions of online consumers and are certain that our Exclusive Brands will do well because the collection offers the latest fashion at affordable prices.”

Commenting on this novel association, Mr. Arun Chandra Mohan, Founder and CEO,, said “We are delighted to partner with a brand like Pantaloons which is a household name with the Indian audience. We are pleased that Pantaloons has decided to make their online debut through Jabong and this alliance will allow Pantaloons to reach out to the tier II and tier III market where Jabong has consolidated a strong position today”.

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