CIOTechOutlook >> Magazine >> March - 2015 issue

Capital Numbers: A Provider of Customized CMS for High Availability Websites Decision Management

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Formulating and orchestrating objectives, design and web contents for a particular firm or start-up while developing a new website becomes an extremely challenging task for web developers. Another challenge after developing a website is to embed and oversee numerous digital contents and data regularly. To address website management issues and its relevant challenges, Kolkata headquartered Capital Numbers is stationed in the market by offering customized web design, web development, CMS, Mobile and Digital Marketing strategies to various agencies, start ups and SMEs. Capital Numbers recommend clients to choose a CMS Solution based on expected needs over the next five years with a flexibility to integrate various data. “Unlike hiring through Odesk or Elance, we offer clients an option to hire our full-time employees who work under the supervision of our Technical Project Managers,” says CEO Mukul Gupta who founded the company in 2012. Capital Numbers also has its sub-branches in USA and London along with its development center at Kolkata in India.
Optimizing WordPress and Drupal for Web Development
WordPress, Joomla, Magento and Drupal are open-source Content Management System (CMS) that let clients to organize, manage and publish online content regularly. Among these, WordPress has gained the most popularity pertaining to Content Management of most websites. It is highly customizable and is used as a back-end system for at least 54% of market share, ranging from personal blogs to corporate and government sites. Additionally, it is also used for data management and business collaboration. Whereas, Drupal is mostly suitable to build a web application that easily organizes, find, administer and collaborate data when required. However, according to a survey, WordPress is used more extensively than Drupal. “We currently utilize Wordpress as well as Drupal platform for developing majority of websites and following the deployment of services we have gained a high client satisfaction rate,” adds Mukul.

Three Pillars of Enterprise Mobile Solutions

Capital Numbers team constitutes of mobile app developers and designers having vast experience in solving client’s business requirements. Enterprise Mobility Solutions by Capital Numbers offer services pertaining to employee communication, Out of office productivity and new service offerings.
Employee communication service lets clients to access e-mails, voice, video and messaging applications. Whereas, remote access to content and applications allow workers to take full advantage of their out-of-office time. Mukul’s team connects to legacy application and creates mobile versions for clients that let employees to be functional even outside the office.

Online traffic boosting strategies
Capital Numbers offer various digital marketing services such as SEO, Search Engine Marketing, PPC marketing, Web Development, SEO Outsourcing and Social Media Optimization (SMO). It uses Google tools like Adwords, Analytics and Algorithms to effectively ensure ROI. “You can run your ads in the search engine for some keywords and can have the advantage of displaying contact number or some discount offer in the title of the Ad,” explains Mukul. In regards to Social Media Optimization (SMO), his team links client’s webpage to different social media platforms by posting relevant content and connecting to numerous potential customers across the globe.

Destined Digital Marketing Services ahead
Capital Numbers aims to become the best remote staffing solution provider for web design, web development, mobile apps development and digital marketing services in the global market. Currently the company has 200+ employees and earns around $2 Million a year. By 2020 Capital Numbers aims to hire over 700 employees with targeted revenue of $10 Million. “By engaging in Corporate Social Responsibility (CSR) activities and helping clients to deal with web based challenges; is where we want to venture into to make a meaningful difference to enterprises,” concludes Mukul.

Google Certified and INFOCOM SME Award winner
Capital Numbers is an ISO 9001 Certified, D&B Registered and a Certified Google Partner. In December the company was awarded as the Best SME Startup at The Telegraph INFOCOM SME Awards 2014.

Assisting Clients for publishing digital content
Capital Numbers has helped Harvard University to create a new online presence for Harvard Health Policy Review and The Harvard Science Review. Following the online publication, entire information about the magazine was made accessible to global audience.
The company also manages important websites of Condé Nast. It is a media company renowned for most iconic titles such as Vogue, Vanity Fair, Glamour and many more. Capital Numbers is helping to make their content available to mobile users across 27 Countries.




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