Customer experience is being redefined everyday and businesses are on the lookout for innovative ways using technology to take customer satisfaction to the next level. Customer delight is the new buzz word which is doing the rounds and businesses seem to strive for it by going the extra mile to provide added value. Every business out there spends tons of money on marketing for customer acquisition. However, all the money spent on marketing translates to profit only when the customers come back regularly. Cloudcherry, headquartered in Singapore with its development center in Chennai, makes it possible by helping brands get closer to their customer’s needs with a real-time tool to track, measure and improve ‘Customer Delight’. The solution offered by Cloudcherry is the first Real-Time Customer Sentiment mapping solution globally.
“Today, there is no competitive product in the Indian market that offers what we do. There are a few products that do offer digital feedback collection, but that’s the extent that they get to. To us, feedback collection is simply the means to gain amazing data insights and analytics, offered in a simple, visual dashboard that business owners can consume easily, actively and on a daily basis,” says Vinod Muthukrishnan, CEO, Cloudcherry. With their product, brands can understand their customers better and connect with them in a Real-Time manner.
Cloudcherry quantifies the concept of Delight through a Delight Score, using which business owners can track Delight on a regular, day-to-day basis. As per the change, they can discover what potentially caused that change in a matter of a few clicks. The 3 Click Root-Cause Analysis tool lets businesses drill down into the data, based on each rating and view the results accordingly. Through filterable insights, brand owners and managers can view and analyze data based on each individual question they ask. They can also compare each question with the other, and also see ratings for individual aspects across locations.
Cloudcherry is the one tool that brands in Retail, Hospitality, F&B, Healthcare, Beauty & Wellness, and almost any other customer-facing business can derive great value from. In just seven months of the product being live, Cloudcherry has managed to sign up, as well as run pilots with several large names in various industries. One of them is Titan Company Ltd. which has tied up with Cloudcherry for real-time customer feedback analytics in its stores. Titan has already deployed Cloudcherry’s product across several World of Titan and Fastrack stores, with more to be added soon. Chetan Nandakumar, Chief Dentist, Swiss Smile says "With this wonderful product, we have been able to pinpoint the mistakes done by our staff during patient visits to our clinic. On a daily basis, it has helped us in maintaining our standards and rectifying mistakes so we can provide a great experience for our patients!” The product is an onmi-channel solution, and unlike other large implementations, brands can get started with Cloudcherry in less than an hour. Cloudcherry is continuously looking to innovate and is buckling up to launch a new offering very soon, which is set to change the way brands and customers interact with each other.