CIOTechOutlook >> Magazine >> August - 2016 issue

EXCELLON Software: Unleashing Full Fledged DMS for Great Customer Experience


Unlike earlier times, the automotive industry has been witnessing a paradigm shift from product-driven to customer-centric approach to keep customer loyalty and adapt to dynamic customer behaviour and expectations. Owing to the unprecedented evolution of Social Media, Mobility, Big Data, Analytics and Cloud, today’s consumers are more connected and well informed than ever. In the automotive industry, these technologies and interconnected apps are breaking down walls between customers and automotive sales ecosystem; therefore, automakers are imposed to devise new tactics for improving buying experience and keeping customer loyalty.

According to a report published by EY in 2015 regarding future of automotive retail, 72 percent of consumers think of an improved buying process that would encourage them to visit their dealerships more often. Also, the study reveals that 70 percent organizations believe in sharpening the focus on customer experience to execute business growth strategies.

As Sales and distribution networks are rich veins of any business, the automotive industry players necessitate solutions to collaborate closely with these networks for improved customer experience. Offering flexibility in deployment, functionality and reporting capabilities, EXCELLON Software comes to the fore with its customizable business management products and solutions for managing the chain of dealerships, franchises and retail outlets of large and small size organizations. It caters innovative Cloud-based Sales & Service Management systems for OEMs and Dealers to attain effective automotive retail sales, distribution and service chains. “We are the innovation leaders in the industry, and we create future ready premium solutions. We are the only Indian company which offers end to end solution for the automotive distribution in retail as well as post- sale scenario,” asserts Vishnu Tambi, CEO, EXCELLON Software.

The company offers a more evolved DMS named Excellon 5 with an augmentation of diversified features.With Excellon 5, it streamlines every aspect of dealership comprising of product ordering, sales, inventory management, customer tracking and relationship management, dealer networking etc. This customizable cloud-based application can integrate the entire ecosystem in the S&D network by automating all operations of product and service based chains such as dealer, distribution and service networks. Excellon 5 offers centralized visibility, control and management of operations from a single location while providing mobility to access information for better decision making and delivering optimal efficiency, cost savings and redundancy.

In addition to management of operations, there is also a need to find secure and scalable way for customer facing applications to interact with backend Excellon DMS or any third party CRM/DMS for online transaction capabilities. Excellon offers a Cloud Portal to enable the same. Using integration to various platforms for payment processing, mobile app & web portal provisioning, messaging & notification and built in analytics, Excellon Cloud Portal provides an unified solution for an enterprise digital presence. It has a very innovative Integration Engine working to integrate various systems to provide unified solution experience.

Besides, EXCELLON Software has also launched Excellon Connect, an innovative enterprise mobility application which empowers OEMs and Dealers to provide a mobility solution for each customer touch point for enhancing vehicle buying and servicing experience. This mobile application has a product catalogue that comprises various features of the vehicle, pictures, videos and expert reviews while facilitating vehicle booking through integrated payment gateway. On service front, it aids customers for making service appointment, scheduling pick up and drop with a request, tracking previous and current service details and paying service bill online. The application enables OEMs and Dealers to deliver superior customer experience.