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CIOTechOutlook >> Magazine >> June - 2013 issue
Know the Pulse of your Customer
By
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I think this is exactly what is missing among Indian entrepreneurs today. Resonance of this statement in the back of their mind every now and then will really help them build their products and services. If the entrepreneurs in Indian IT Healthcare industry can take it very seriously and go to the market, they can grow even further.
For instance, the Indian healthcare sector is estimated to reach $100 billion by 2015, growing by 20 percent. Moreover, healthcare providers in India plan to spend $1.05 billion on IT products and services in 2013, a seven percent rise over 2012, says Gartner. Though the numbers look rosy, the Indian Healthcare IT solution providers have still not maximized the opportunity.
The Indian IT services firms, especially healthcare IT solution providers need to reshape their businesses if they are to continue to grow at the rates experienced over the last decade, as traditional markets and service offerings reach maturity. Today cost cutting, although critical in outsourcing contracts, is no longer the main reason why suppliers are chosen and innovation will be the key.
Innovations always sound good in retrospect, after they have worked, and in isolation, when all the surrounding barriers to change do not have to be taken into account. In the current scenario, lack of consensus among players in a complex system is one of the biggest barriers to innovation, which we need to break it and come out. Like I said earlier, we need to understand our customer i.e., the major IT requirements of the Healthcare industry.
For this issue, we had deep discussions with the CIOs in the healthcare industry about their expectations from entrepreneurs and have put together some of the CIOs' perspectives in 'Meet the CIO' column. Moreover, we present to you "10 Most Promising Healthcare Solution Providers." We could not have found a better time to announce 10 companies which are creating a buzz in the CIO circles and also moving ahead in the market. They are not only great in technology, but also dynamic to bring in business value and most importantly they have mastered the basic rule "Customer is the Key".
If we go back to our basics and still continue to follow the Golden Rule – "Customer is the Key," we can conquer the global markets. There is scope for growth and it's just that each one has to innovate on the Golden Rule according to frequently changing market dynamics. So, all you entrepreneurs out there "go find your niche and capture it with élan".
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