CIOTechOutlook >> Magazine >> December - 2014 issue

Novel Medicare: Improving the Efficiency and Profitability of Medical Practice

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Various studies have highlighted India as the fastest growing healthcare IT market in Asia worth more than USD 609 million in 2013 and growing at a rate of 25 percent per year to reach over USD 1.5 billion within the next five years. However, the Indian healthcare IT environment faces a multitude of challenges ranging from lack of standards governing the use of IT to dearth of incentive for the primary and secondary care practices to invest in software solutions which relates directly to patient care. At the tertiary level, it is easy to find hospitals with billing and administration focused systems that are either overdesigned and expensive or insufficiently designed and obsolete. Finally, considering the price-sensitive nature of Indian market, it is a herculean task to explain to a prospective client that a quality software solution is an investment and not an expense.

Novel Medicare Solutions Pvt. Ltd., headquartered in Kolkata with operations spread across India, Australia, Norway & Africa, leads this market segment by providing a software solution, under the brand Easy Clinic (www.easyclinic.in), which is exceptionally simple to use and has regular updates with commendable support.The solution is built on robust and scalable modern technology and it comes with a price point which is quite affordable. Novel Medicare Solution maintains a large team of developers, support and healthcare informatics personnel all of whose work reflects back in the quality of its software and support. It is the only company in its class which offers both a cloud based as well as an offline solution to enable practices which do not have reliable internet or wish to deploy a world class solution within their own network.

Leveraging the Dual Expertise
“At Easy Clinic, we provide integrated, robust, modern and scalable software to the primary, secondary and tertiary healthcare markets, i.e. from a General Practitioner right up to a multi-specialty hospital,” says Girish Mohata, COO, Novel Medicare Solutions. Having the experience of developing healthcare solutions for sophisticated markets like Australia & UK and working closely with physicians, practice managers, insurance companies, and Government medical schemes across the world gave Girish the best possible insights into what was needed for emerging markets like India. Using his global experience coupled with the understanding of the fragmented nature of care delivery in India, Girish founded Easy Clinic in 2005.

Amalgamating the expertise in software development and medical informatics, Easy Clinic follows a holistic approach in patient care management with an extremely simple and flexible Electronic Medical Record (EMR) module, which is integrated with Care Plans, Decision Support, E-Prescribing, Patient Portal on the medical side and Appointments, Financial Accounting, CRM, Analytics, Data Warehousing, Inventory, Pathology, Radiology & Pharmacy on the administrative side. “We have over 15 years of experience in the healthcare IT market. We understand the needs of each segment and do not follow a ‘one-size-fits-all’ approach. Our products are versioned and priced to suit organizations based on their requirements and workflows,” adds Girish. Each aspect of a clinic’s workflow has been thoroughly researched and catered to through customization options in Easy Clinic.

Going from Strength to Strength
Easy Clinic’s biggest strength is its flexible, powerful and intuitive Electronic Medical Records which is at the centre of patient care and connects with all ancillary processes such as Appointments, Billing, Discharge, Pharmacy, Pathology and Follow-Up. Easy Clinic records and presents data intelligently which enables informed decision making, automates routine tasks and provides hassle-free accounting to make the doctor’s day much more organized.
Easy Clinic has powered thousands of individual doctor practices from general practitioners to super specialists; clinic chains spread across a country; health focused NGO's who treat millions of patients; large insurance owned medical practices with electronic claiming; and pharmacovigilance centers as a technical partner to a WHO-CC.

Using Easy Clinic, users globally generate over 400,000 patient medical records each month and the company is looking to treble that number in the coming year by penetrating Tier II & III cities in India as well as expanding its footprint into Africa, Middle-East and SE Asia.


Optimization of clinical workflows, billing, administration and marketing
Novel Medicare Solutions does not just sell software; it provides solutions, workflow enhancements and a guaranteed ROI. Be it an individual practitioner or a large chain of clinics; its solutions help them optimize their clinical workflows, billing, administration, marketing and patient retention. For individual doctor practices and small clinics, its approach has been to provide a version of Easy Clinic which natively fits into their workflow and has the minimum possible learning curve. The company follows a dedicated one-on-one training plan which makes them well accustomed to the software and customizes it to their workflows and templates in only a few hours.
For large clinics, clinic chains or hospitals, Novel Medicare’s senior team works with their key stakeholders, both medical and administrative; to understand their existing processes, gaps, needs and benchmarks. The company couples its knowledge in the healthcare domain with internationally proven methodologies and their technically superior Easy Clinic Enterprise framework to deliver an affordable, result oriented solution to enhance productivity, profitability and patient care.

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