CIOTechOutlook >> Magazine >> December - 2014 issue

RankHigher: Realizing the True Potential of SEO Services

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Search Engine Optimization (SEO) has been in existence since the beginning of last decade, when Google became a mainstream player in the search space. SEO as dictated by Google and others is about creating a website that adheres to the guidelines of search engines and is developed in a manner such that search engines know what your site is about. The same principle was true back in the days and it is true even now.

However, SEO companies over the years have been trying to find loopholes in Google’s algorithms and using methods to give them quicker boost in rankings. Unfortunately what they fail to realize is, Google has some of the smartest PhDs working for them to develop the algorithm. So, most of the loopholes that they have today will be corrected in the days to come.

SEO services are facing several challenges. There is lack of knowledge amongst SEO experts in long term sustainable methods. They still practice the methods that were prevalent five years back. Because of this, SEO experts promise ludicrous and preposterous results and enterprises believe them and base their judgments on whether SEO services companies are using old techniques or not. The most important problem for SEO services is that neither the enterprise, nor the service provider knows why the enterprise needs to do SEO on their website. They are not able to associate an ROI with the SEO efforts.

RankHigher.in, based out of Bangalore, addresses these challenges by leveraging its deep expertise in both business and technical aspects of SEO. “We lend our expertise to all the projects that we work on. We have defined a set of activities that are important for SEO of any website. The activities have been defined keeping the enterprise’s long term business goals in mind.” says Raunak Guha, Founder of RankHigher.in.

The company focuses on providing quality, results and sophistication of each project. It educates its prospects and makes them aware of the risks of following unethical methodologies. The team advises its prospects to treat SEO like any other marketing activity which demands persistence.

RankHigher team believes in ethical long term techniques that are sustainable and capable of giving enterprises business growth in the mid to long term. The company helps clients identify all possible keywords and their competition. It does not focus on only few seed keywords, but rather all possible long tail keywords which can bring in targeted visitors to their websites. RankHigher uses powerful content as one of the strongest drivers of growth. Besides providing valuable content in the “eyes’’ of search engines, good content also helps to drive user engagement and interaction. This helps clients to develop trust and authority in their industry.

RankHigher is actively working on several international and national clients at the moment. The organization sees itself developing as a global authority in the inbound marketing space, experimenting with lead generation tools.

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