CIOTechOutlook >> Magazine >> March - 2015 issue

SME One Source: Bridging the Gap between MSMEs and Technology

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SME One Source is a one-stop, comprehensive managed business services solutions provider, aiming to help the SME segment consolidate, strengthen and profit from their business. With the acquisition of ERP and CRM software solutions by ParExcell SoftSource, the IT subsidiary of SME One Source, it has broadened its scope of services by bringing technology closer to the SME.

The contribution of the SME segment to the country’s GDP is undisputable, with India having the second largest SME segment among the BRIC countries as per some reports. While employment generated by SMEs is roughly 75%, their IT spending, is an abysmal 30%. In the age of Technology, the SME segment in India has largely remained a “wait and watch” player, hesitant to embrace it, unwilling and often unable to overcome the barriers that has kept IT out of their reach. Cost of acquisition of new technologies, a lack of basic awareness and knowledge of suitable technology that they can leverage to their advantage, combined with unskilled manpower are some limiting factors.

Today, the MSMEs have found themselves in straitjackets that need to be undone with haste if they have to continue to remain competitive and profitable. The IT gap has to be unequivocally bridged if India has to emerge as a powerhouse of manufacturing and industry, especially with the PM giving a fillip to industry with his “Make in India” campaigns.

Unlocking the SME potential with IT

While the MSME segment is burgeoning with potential to compete, capture and contribute to India’s growth, leveraging IT and integrating their business processes to increase their sphere of influence in the markets is critical. NASSCOM’s 2012 survey conducted in association with Nielsen India revealed that SMEs by and large are favourably disposed to software usage but are currently working with very limited level of automation. Today, if small businesses have to confront market volatility, withstand tough competition and remain competitive, they need to invest in technology that help: grow their revenues, increase market penetration, bring in operational efficiencies and improve customer experience.

SME One Source - delivering excellence through IT

SMEs need to reinvent themselves as forward-thinking future-ready entrepreneurs willing to put their money where their awareness is.

Having partnered hundreds of SMEs over the last 5 years, today SME OneSource is in a unique position of being a mentor and a services provider, helping them to build, deepen and strengthen businesses with intrinsic industry insights. By making critical ERP, CRM and E-commerce solutions accessible to the SMEs, ParExcell SoftSource, the IT arm of SME One Source, has ensured that the SMEs are able to derive the benefits of automating business processes by implementing world-class software solutions that work with them to achieve success. ParExcell SoftSource remain exceptional in its offerings with its SME OneSource’ unique value proposition “Pay-on-results” (barring the concept of “Pay-per-use’) by moving in Socio-Commercial mode of operation to create positive social impact.

Impactful Benefits

As per EY’s latest report on SMAC (Social, Mobile, Analytics and Cloud) in 2014, Indian SMEs are expected to increase cloud adoption at a CAGR of 20% between 2012 and 2016. This study proves that despite the traditional constraints towards adopting technology, the SME industry is at an inflection point and showing openness to new ideas, innovations and technology.

ParExcell has made technology convenient, affordable and hassle-free. Having worked with hundreds of SMEs over several years, our in-depth Cost Benefit Analysis combined with an intuitive understanding of their specific needs, our offerings and services deliver: ease of business operations, greater productivity, time-saving improvements in business cycles, broader and deeper market penetration, an empowered workforce, better vendor relations, cost-effective operational management and an enhanced customer experience.

Given our philosophy of Share, Collaborate, Win, this suite of technology solutions serves as a perfect initiative to encourage and support the SME segment in their quest for excellence and growth without fear.

Panel I

90% of SMEs surveyed were aware of the kind of software that could be installed. Only less than 50% are actually using the software, in a very disintegrated manner essential for their business.

Panel II

G Nagaraj is the Founder and Group CEO of SME One Source Strategies Pvt.Ltd., A much-awarded serial entrepreneur, he founded SME OneSource which is a unique collaborative and symbiotic platform for buyers and sellers in the SME space with a blend of conventional and technological methodologies. His main aim in founding SME One Source is to build a strong sales, marketing and consulting arm for SMEs and startups from India and help them reach new heights by exploring business opportunities world-wide with confidence, established ParExcell SoftSource P Ltd., Hanu EduSource P Ltd., to cater to IT and Knowledge & Human Resource sectors respectively, by creating “Intrapreneurs” to drive each initiatives. He can be reached at nagaraj@smeonesource.com/+91-99450-12216 / www.smeonesource.com



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