![Vikram Kotnis, Executive Chairman & MD, BeyondWalls cxoinsight](https://www.ciotechoutlook.com/newsimages/540x370_DkX2c0hB.jpg)
CIOTechOutlook >> Magazine >> July - 2015 issue
Serendebyte: BPM Services through Execution, Evolution and Enablement
By
![](/magazines/pics/IFUJ91155211.jpeg)
Serendebyte’s team can engage with clients at any stage of the BPM adoption life cycle whether it is right at the beginning where the client approaches them with a business problem to solve or much later after the client has purchased the BPM product and wants Serendebyteto implement. “Our team of business analysts, industry SMEs and product specialists can help in either of those situations or anywhere in between,” adds Balakrishnan.
Execution Methodology
Before implementing a suitable BPM product, Serendebyte team studies the business problems of the client. The company then determines the processes associated with the identified business problems and analyses them for areas to improve and re-engineer. Subsequently, their team applies the chosen BPM product like Pega or IBM BPM to automate the processes. “Most service providers stop here. We take it a step further by studying the newly automated processes, compare the new metrics against target metrics and look for further opportunities to optimize,” adds Balakrishnan. Through agile approach, Dilip’s team scope out bite-sized functionalities that can be rolled out into production every 3 months. Besides building applications, clients are also trained to use BPM technology effectively.
Role of BPM Ahead
Balakrishnan considers the role of BPM extremely vital in the future owing to major drivers for growth such as globalization of businesses, commoditization of services, need to penetrate newer markets as well as growing importance of building innovative products and services. He also feels that BPM and CRM will converge and thereby deliver superior customer experiences across all major channels – web, social media, contact center and physical branches. Serendebyte is currently targetting North American market; however the company has plans to expand its presence across Europe and Asia in coming years.
CXO Insights
How Digitization is Shattering Real Estate...
By Vikram Kotnis, Executive Chairman & MD, BeyondWalls
Tech Landscape of In-Cabin Experiences and...
By Sanjay Saha, India Country Manager, Synaptics
Two Innovative Ways that ICT can Create Value