CIOTechOutlook >> Magazine >> December - 2014 issue

Triangle Global: Easing Large Scale Recruitment with Advanced Technology


Recruitment Process Outsourcing (RPO) has become one of the fastest growing sectors of HR outsourcing. In this market, few staffing firms have partnered to be competitive by incorporating latest technology and other development strategies. Although lack of transparency with inaccurate predictability to measure ROI, have made organizations hesitant to invest in staffing firms. But, Mumbai based Triangle Global has deepened its expertise in staffing services by adopting latest technology, besides providing services at reduced cost within strict timeframes. Triangle Global has been in the market for over 14 years withan expertise in catering to the IT-segment in Permanent and Contract Staffing space which has helped several organizations to pick up talented employees from a large pool. Triangle Global, a unit of Ratein Infotech India Pvt Ltd. is led by Sumitra Sarkar Goenka,CEO and an MBA in Finance with over 14 years of mastery in contract staffing and permanent staffing services. It is a WeConnect Certified Woman Owned and Managed Business with strong belief in Processes and Technology and strong ethical values.

Starting from Strong Roots in RPO
Triangle Global has catered to numerous MNCs across India over the years with deep understanding of RPO and client needs. The firm is equipped with highly trained and well experienced team constituting of, talent acquisition specialists, research and talent mapping specialists, Account managers, event managers, business development managers and many more. With proper knowledge of client’s demand, Triangle global ensures to pick up best quality candidates by verifying background and education details. In addition to this, Triangle Global team fortifies to maintain business continuity by retrieving the entire data immediately even if any employee leaves the organization. “We tell our clients that recruitment is our business and delivery is theirs. So leave all the Recruitment activities to us and they can focus on the core business rather than recruitment,” says Sumitra.

Power of Technology in Reducing Manual Efforts
Triangle’s key success factor is its emphasis on Business Continuity Plan and Continuous process improvement effort along with training of its resources. Triangle’s staffing business runs smoothly following the adaptation of customized CRM based software solution known as Dhwani, which helps to reduce the cost and time of recruitment. Triangle is most probably the first mover in this segment to use CRM Software helps in avoiding manual effort of calling each and every candidate. A computer generated call helps talent search specialists to focus only on those candidates whose phone numbers are accessible for calling, while rest candidates are called later after their mobile devices are switched on. “Once the candidate’s phone is ringing and is available then only the calls get diverted to the recruiter. Only the positive calls get directed to the recruiters and this helps especially when we have bulk hiring assignment. The purpose is to enable my Recruiters to have a more positive calls and more interaction with candidates and increase their productivity manifold” says Sumitra. In addition to this, TEZ Web based Customised Workflow management system is deployed that helps in standardization of datacapturing with added benefits like strong retrieval mechanism, customized interaction templates to enable candidate and client interactions. “We have more than 3 lakh active candidates in this database. The strong MIS generated from TEZ helps us with all the information about the candidate and their interaction with us till date. This in turn helps us in studying the candidate behavior pattern to take further decisions. We have completely replaced the long excel sheets, word format documents and innumerable internal mails with TEZ coming in and storing all required data. The background verification and other relevant information also is tagged to the candidate along with all mail interactions till date. This itself ensures Business Continuity at the click of a button. Candidates not placed in one client can be processed with another immediately. This adds up as a huge boost to candidates. They know that we are here to help them get to the best job,” adds Sumitra.

Unique Work Methodology
Sharpening the axe well before using it is more important, hence applying this concept, before taking up any hiring assignment, Triangle’s research team maps the approximate number of candidates to be selected from a particular city and nearby areas and based on the outcome the team picks up a the suitable candidates as desired by their clients. Every shortlisted Candidate is Tele- Interviewed before been processed through Chronological Indepth Study (CIS)Method. Short listed Candidates are guided about the Complete Interview process and Client details. “Everything that we do is properly planned and we have a thorough understanding of this industry that many of our competitors lack,” says Sumitra Sarkar Goenka, CEO. For large scale recruitment process, Triangle Extended Services Delivery Arm schedules exclusive hiring events frequently across various cities by inviting candidates, HRs and panelists. Right from collecting data, research, interacting with clients, candidates, screening of profiles and coordinating; all these are tasks are accomplished within deadline. Triangle Global also manages the event to take care of logistical arrangement, documentation and initial interactions and hospitality of participants.

So far, Triangle Global has hired candidates from almost all cities in India NCR, Pune, Bangalore, Kolkatta, Mumbai, Ahmedabad, Gurgaon, Hyderabad, Chennai and Trivandrum besides other I & II-Tier cities in India over the years. Each candidate gets an SMS ,Customised emails and Personalised Calls before the interview is conducted . “Our Hit Ratios are much better than Industry Standards”, says Sumitra.

Along with Recruitment Activities , Triangle also specializes in RPO wherein Triangle Representative sit in client locations and handle the complete End to End Hiring. Every candidate placed goes through background verification checks too. Sumitra adds “Our belief is Do it right the first time and hence we train our team regularly.”

Future Roadmap
Despite various challengesand recessions in last 14 years in economy, Triangle Global is successful in handling overload of resumes and has delivered good quality candidates among a large pool to various MNCs. The firm aims to expand in coming years by extending RPO services across various cities in India and continue service the IT industry by sourcing quality talent in India.

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