| |October 201719CIOReviewMEDIA TRENDS - A CLOUD HIGH ENTERTAINMENT EXPERIENCEBy Supriyo Das, VP, Wipro CXO INSIGHTSdvancement in Technology and consumer behavior is leading transformations in every industry today, and Media Industry is no different. From Terrestrial and Satellite Transmission, it is becoming more and more Over the Top (OTT) content delivery leading to a connected always-connected anywhere media. Business models are AWipro Ltd (NYSE:WIT) is a global information technology, consulting and outsourcing company with services spanning financial services, retail, transportation, manufacturing, healthcare services, energy and utilities, technology, telecom and media.also changing rapidly, while new players are trying to displace the traditional TV Networks from a subscription based bundled services model (Netflix & HBO dominates today) to On Demand and Instant Video (Example: Amazon Instant Video) that allow users to pay for individual pieces of content they consume. In addition, there are free and ad-supported services such as Crackle that supports always-on features. To survive in the dynamic industry traditional Broadcasting Companies, need to move beyond usual offerings, develop OTT services even if that could impact the traditional business. Traditional Media and Broadcasting companies have invested and built On - Premise infrastructure, Bespoke Applications, Content Ecosystem and Content Delivery Network over the years to provide differentiated services to their customers. However, with the advent of Digital Media and New Age Competitions, traditional media companies face multiple challenges.· Reduce Capex for Infrastructure and increase spend into developing new services. · Swiftly onboarding new Customers across different Geos / Countries.· Modernize Media Delivery Platforms without incremental costs to achieve agility in developing and onboarding new services · Optimize the cost associated with storage and Transcode Farms without changing the encoding instructions· Multi-Platform Supported content for Mobile, Tabs, Digital TVs, STB, and provide Hyper Personalization in the services.To drive greater efficiencies and cost rationalization, traditional Media and Broadcasting companies are turning to public cloud service providers. The economic attractiveness and on-demand scalability and mobility makes cloud a natural choice for Media companies. The on-demand nature of massively scalable
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