| |October 20178CIOReviewt is no secret that we are squarely in the infor-mation era, and the technologies such as cloud, mobility have enabled the world to connect in various ways. The explosion of data and the sheer size however has caught everyone by sur-prise. It is said that in the last two years, we have generated more data than that created in all the years before. Experts predict that by year 2020, the amount of data that will circulate over the World Wide Web will cross 44 zettabyte. To put that in perspective, one zet-tabyte is about 250 billion DVDs worth of data. Most of this data swirling around the web is unstruc-tured data. A smorgasbord of video, voice, social media, photos and text information which if tapped and mined is well worth its weight in gold. Organizations now are grappling with questions around tapping into this veri-table gold mine, and concerns around data management. This is so because the continued growth of unstructured data, now at web scale speeds, can even make well-fund-ed IT organizations pause. Advanced technology is putting exorbitant amount of pressure on traditional methods that are currently preserving digital information. Traditional storage in-frastructure was never designed to maintain the peta-byte range, leave alone zettabyte, and one up from there, yottabyte. However, today the reality is that we have crossed the threshold into the zettabyte domain. Till now, organizations have only had access to two systems By Vikas Arora, Country Manager, Cloud Business, IBM India and South AsiaIThe evolution of storage era: Hybrid Cloud Object StorageIN MY OPINION
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