| |July 20168CIOReviewDigital Transformation: Making Impact on Business and PeopleBy Rajiv Srivastava, MD, HPHeadquartered in California, USA, HP (NYSE: HPQ) with the market cap of $33.36B, is known for its line of LaserJet and DeskJet printers. The company produces more than 10,000 different products, ranging from computer systems to specialized electronic devices.Welcome to the digital revolution that is now literally transforming every aspect of our lives at home and in business. Innovation in technology has been a great enabler and we look at digital delivery of products and services to match with the pace of our lives. Technology has blurred the distinction between our work life and our personal life. We work at home and network socially at the office. A few colleagues and a Wi-Fi connection is all that it takes to set up an office, irrespective of the location. At the same time digital transformation is moving deeper into the industrial domain- speeding up manufacturing, establishing new frontiers in artificial intelligence and virtual reality, creating automation that allows business to innovate faster and smarter. The world has gone through many shifts in technology- industrial revolution, beginning of the era of computing, the age of internet- and I can say with a fair degree of confidence that the scale, expanse and speed of this transformation is absolutely unparalleled. The most heartening aspect of this transformation is the fact that it is not restricted to a select few in metro cities. Because of the all-pervasive nature of technology, it will impact every individual and all verticals and help solve real life problems. I am going to use a few areas as an example to amplify the point. Changing Customer experienceDigital transformation has brought customers "from long lines to online". Take travel for instance- when was the last time you travelled to book your ticket? Travel websites do the job. Or banking- you may not even remember when you last visited a bank branch as most of the banking services are available online. Bill payments, money transfers all happen within the comfort of your homes on your device and no longer the need to stand in long queues for hours to carry out such mundane jobs. This is the change digital transformation can bring to a consumer's life. And the latest game changer for Indian customer is in the experience - of choice, convenience, speed and value - we get when we shop online. OPINIONIN MY
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