| | AUGUST 201619CIOReviewEcommerce24:Effectuating Client's eCommerce Needs by Extending Customized Platform SolutionsWith `Mobile' becom-ing the consumer's preferred way of shopping, mCom-merce has already taken centre stage. Showcasing a growth rate that is twice as fast as eCommerce, one out of every three online purchases is now made via mobile devices. This rise of mobile presents new challenges for ecom-merce retailers, like optimizing con-tent for mobile viewing and mobile search. Understanding this chal-lenge and rising to the occasion is Ecommerce24. The Mumbai head-quartered company proffers Tapzip-py, a Mobile Application Platform that helps clients reach millions of mobile phone users. Extending over 50 existent mobile ready themes for websites, the platform is optimized for Smartphone, Tablet, Pc and Laptops as well. Moreover, as the company's admin panel is optimized for multiple devices, the client is fa-cilitated to manage their website at their convenience. Having launched Tapzippy in 2014, Ecommerce24 As the company's admin panel is optimized for multiple devices, the client is facilitated to manage their website at their conveniencehas been successfully offering cent-per-cent responsive websites since its in-ception in 2013. A testimonial for this success rate would be Eureka Forbes, a leading provider of Water Purifiers & Vacuum Cleaners. The client want-ed to empower their field sales force with a tablet and a built-in application to enhance the pre-sales experience of customer without disturbing their ex-isting sales verticals. Carefully study-ing the client's business requirements, Ecommerce24 crafted an android based mobile application for tablets which enabled their customers to have a virtual view of how the product will look in their kitchen, thus making cus-tomer's buying decision easier. Helping Clients Grow Via Managed ServicesChoosing to stand a step ahead from competition, Ecommerce24's managed services help business to operate online business without having to recruit manpower thus helping them to set-up their own in-house team as and when the business starts growing. On a similar note, Ecommerce24 also doles out consultancy services while proffering dedicated online sales expert on the Ecommerce24's affiliated network, wherein the product sales could be managed on various online sales channels. "We work closely with the client wherein for first 3 months our strategy is mostly organic growth; using mediums where businesses don't have to spend money to promote their business. After 3 months of observing, we work out a growth plan based on the data collected about the client's business and customers," says Manish Patil, Business Head. Combining Information & Customer Engagement to implement a right strategy that encompasses cutting edge technology, Ecommerce24 is currently working on an AI platform, Cybertooth. The platform automatically collects and displays information about the product while adapting to the requirement of different customers thus enhancing sales. Enjoying a sterling clientele of more than 170+ premium clients, Ecommerce24 is powered and promoted by the E-commerce wing of Mitashi Group. "We come from a company that believes in profitability and so ensure that the business strategies and solution provided are focused on maximum efficiency with minimum spending," concludes Manish. Manish Patil, Business Head20 Most PromisingRETAILSolution Providers 2016INDIA
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