Four Rising Trends in Conversational AI Domain By Abhrasnata Das

Four Rising Trends in Conversational AI Domain

Abhrasnata Das | Thursday, 06 October 2022, 14:26 IST

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Consumers' preferences for communication have undergone a paradigm shift as a result of the simple accessibility of on-demand messaging choices. The expanding communication channels, on the other hand, brought new challenges. While customers want memorable encounters with businesses, responding to them via their preferred channel can be quite challenging. This is where conversational AI is playing an effective role in bridging the gap by delivering efficient customer interactions with a pinpoint solution to customer queries.

The increasing significance of artificial intelligence in customer interaction is pushing the business in adopting conversational AI. A report by Gartner states that more than 50 percent of enterprises are investing in chatbots than in traditional mobile apps. In not so distant future, chatbots are expected to become the harbinger of AI in different industries.

As AI-based conversational tools take center stage in the business-customer relationship, we will look into the key trends in the advanced chatbot ecosystem.

Rising Demand for Voice Bots

It should come as no surprise that speech searches and consumer interactions with businesses will become more commonplace given the accessibility of voice-based assistants.

Voice AIs will eventually replace boring text lines and assist enterprises in enabling automated, intelligence-based communication. The cutting-edge speech AIs will give tailored communication while also giving clients trustworthy data insights to lessen frequent customer service issues.

The best aspect is that conversational bots may offer assistance via voice and text. Automated client involvement is now on the increase and will spread to a variety of industries, including travel, insurance, and financial services.

Enriching Customer Experience (CX)

Businesses can increase the annual revenue by investing more in improving the customer experience. The top AI chatbot systems may be used in this situation to automate various business processes.

These bots may improve the entire experience and are most suited for the target audience that demands an immediate reaction within a short period, whether it be for lead generation or gathering consumer feedback.

Additionally, since they are always active, Conversational AI bots may interact with consumers and respond to information-focused inquiries. As a result, fewer support tickets will be produced. They also include scalable features that guarantee unrestricted growth for your company.

Payment Automation Using Voice AI

AI chatbots may also be used to automate straightforward payments, enabling clients to make payments directly via live chat in addition to managing campaigns and generating leads. Not only will this rapid payment method please the clients, but it will also raise their level of satisfaction. 

It may be viewed as the next step in a bot's development beyond checking account balances and configuring payment alerts. Keeping in mind the data security aspect, payment automation via bots is in the nascent stage and will catch up soon to build more use cases. 

In the future, an increasing rise in direct buying from messaging apps is expected to turn the page for the e-commerce industry. With easy-to-scale bot-based purchases from messaging sequences, the businesses will be able to save costs while adding another sales channel.

Sentiment Analysis

As chatbots become more advanced and conversational, the next big breakthrough will come in the form of improved user experience. This is where sentiment analysis will become crucial to train and equip the chatbots with human-like capabilities. 

Through the use of sentiment analysis, chatbots can be trained to respond to the customer’s emotions while leading the conversation. Things like — identifying the emotion of the customers by reviewing the recorded conversations, modifying the responses to be delivered based on the customer’s view about the business, and routing dissatisfied customers to the right team to deliver a more personalized experience; will help to mitigate the existing miscommunications and enable more enriched customer experience. 

Connecting With People

The consumers are now available across multiple channels. A report by Statista says that over 3.09 billion people used over-the-top messaging apps on mobile in 2021. In addition, more than five billion people use SMS, two billion people use Whatsapp, and 2.9 billion people use Facebook monthly. 

The brands are required to address customer issues on multiple channels. In the past, rule-based chatbots could not cater to such varied needs. But the conversational AI solutions available right now can help businesses to interact with costumes on multiple channels.

The C- suite and industry visionaries are already mapping their strategy to leverage conversational AI for their customers and employees.

 

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