Tech firm WIR Group partners with Nas Daily to bring the future of interactivity By CIOTechOutlook Team

Tech firm WIR Group partners with Nas Daily to bring the future of interactivity

CIOTechOutlook Team | Monday, 20 March 2023, 11:30 IST

The Nas Summit Jakarta 2023 [11/2] featured a comprehensive and interactive AR-based technology experience, titled "The Future of Interactivity," presented by WIR Group and its subsidiary, AR&Co, which creates future interactions through AR, VR, and AI technology. Nas Daily, a renowned global content provider bringing the stories from around the world, brought the experience. The Nas Summit is a gathering of different content producers, famous people, online influencers, and YouTubers from around the world. The AR technology from AR&Co is anticipated to open up new possibilities for marketers and content producers in Indonesia who cater to the digitally savvy generation.

"It is such a great opportunity for WIR Group through our subsidiary AR&Co to contribute to the creative content industry in Indonesia through AR technology. The content industry has been an integral part of human civilization for centuries. From prehistoric cave paintings to modern streaming services, we have always sought stories, information, and entertainment. However, with the rapid advancement of technology and changing social values, the content industry needs to evolve to stay current. With this AR technology, we believe that content will become more rich, interactive, and immersive," said Gupta Sitorus, Chief of Marketing and Sales of WIR Group.

One of the exhibits at the Nas Summit Jakarta 2023 featured Nuseir Yassin, the founder and CEO of the Nas Company, as a digital avatar that attendees may autonomously summon up using a social networking app. Moreover, AR&Co displayed the Magic Mirror, a screen that allowed guests to take pictures with a digital replica of traditional Indonesian headgear. Also, guests can participate in motion-tracking games like Catch the Coin, in which they must move in front of the screen to score points. In order to make the character on the screen run, players in the speech recognition game Clap and Run must clap their hands in front of the screen.

A Stone Hunt game that used an AR lens and geo-location technology to encourage participants to look for stones throughout the Nas Summit venue added to the event's excitement. Visitors can play and earn points from these stones by installing the MINAR app on their device. The game offered guests a pleasant and engaging experience in addition to the chance to win eye-catching prizes in the shape of goods from AR&Co and Nas Summit. This activity inspired guests to actively explore the entire space, which made it a wonderful way for marketers to reach their target audience.

"For brands, AR-based games can provide a unique experience for consumers to interact with products. This can increase engagement and leave a lasting impression on users while shopping or using products. Therefore, increasing the value of the brand itself," said Gupta. According to him, AR technology features like digital avatars can unlock a new dimension within the content creator industry in Indonesia. Innovative AR visual avatars will bridge digital content into the real world in a comprehensive way. Creators can present a virtual version of themselves that can interact with their audience anywhere and anytime.

"We would like to thank WIR Group and AR&Co for enlivening Nas Summit by providing a unique experience for visitors, namely the AR technology experience. In line with our mission, we believe that interactive and immersive technologies such as digital avatars, AR filters, and so on, will be the future of the content industry," said Nuseir Yassin, Founder & CEO of Nas Company. "Our hope is that the creativity of the content industry in Indonesia will continue to advance and be able to compete globally, especially with the presence of AR technology that becomes the backbone of interactive and immersive web 3.0 technologies," Gupta concluded.