CR Team | Monday, 15 June 2015, 12:23 IST
TORONTO, ON: adMobix, a provider of mobile marketing solutions for brands, agencies, developers and media companies has announced it has added four supply-side platform (SSP) providers to Yocto – the company’s programmatic demand-side platform (DSP).
Opera Mediaworks, TapSense, engage:BDR and PubNative are now integrated with Yocto, providing a larger pool of inventory and global reach for adMobix’s DSP partners. In addition to the four SSPs, adMobix will also now support native ads on mobile, which have become a common practice for marketers and app developers.
Yocto’s native ads integration gives advertisers, media buyers and marketers a wide-range of targeting methods in order to reach the most relevant and targeted audience possible – which helps provide the best return on their ad spend.
“Our programmatic buying platform leverages data and automation across multiple screens and as a result, the ‘holy grail’ of marketing can be achieved whereby an ad unit can be served with the right message, to the right person at the right time. The addition of new SSPs speaks to our commitment to delivering users the highest possible yield, whatever that yield metric may be in the most efficient way,” says Kent Keilback, CEO of adMobix. “
“Less than 10% of mobile demand supports native formats. He sees this as an opportunity for forward thinking companies to fill an important void in the marketplace. “PubNative’s mobile native adaptor technology tackles this challenge by enabling all programmatic demand sources to effortlessly access native inventory,” says Ionut Ciobotaru, co-founder, PubNative.
