Adriel Partners With LG Electronics To Power Business Intelligence Solutions By CIOTechOutlook Team

Adriel Partners With LG Electronics To Power Business Intelligence Solutions

CIOTechOutlook Team | Thursday, 30 March 2023, 06:25 IST

Adriel, a prominent provider of AdOps (Advertising Operations) solutions, has teamed with LG Electronics, a well-known electronics company, under the leadership of CEO Sophie Eom. Through this collaboration, Adriel has shown that marketing and data teams of various sizes, from aspirational startups and SMBs to large corporations, can successfully use AdOps to conduct ad campaigns.

Adriel was one of the first businesses in South Korea, the US, and Europe to present AdOps as a cutting-edge replacement for antiquated marketing technologies. AdOps is a business intelligence (BI) tool that gives marketers access to a single dashboard where they can track, manage, and analyse advertising data dispersed across more than 600 channels, including Google, Meta, TikTok, LinkedIn, Pinterest, and Google Analytics.

AdOps centralises operations in one location, automates time-consuming manual procedures including data gathering, processing, and client reporting, and visualises operations in real time. AdOps may efficiently decrease repetitive operations while minimising data inaccuracies and delayed insights by establishing an automated end-to-end ecosystem that connects diverse data sources. Using examined data, it also offers insights to maximise ROI (return on investment), ensuring the effectiveness of advertising initiatives.

LG Electronics can now compare and analyse all advertising data on a single dashboard using Adriel's AdOps system, and manage ad operations—such as choosing which advertisements to run and where to allocate cash for the best ROI—easily.

According to LG Electronics' Sales Headquarters official statement, "We believe AdOps will enable us to run more efficient advertising campaigns as it minimizes the time required to analyze ad data."

"The fact that LG Electronics, a leading company in 'customer-centric management,' has chosen AdOps to understand its customers and the market is an exciting opportunity for Adriel," the company's CEO Sophie Eom said. "We will continue to strengthen our technology and services so that all companies, regardless of their size, workforce, or industry, can successfully market with AdOps."