AI-Driven CRM - A Game-Changer For Businesses In Building Customer Network

CIOReviewIndia Team | Friday, 31 January 2020, 13:25 IST

AI-Driven CRM - A Game-Changer For Businesses In Building Customer NetworkA next gen technology which is expected to bring complete disruption across industries is the advancing Artificial Intelligence usability. This technology is unknowingly making most part of our lives easier, one of the most noticeable being voice assistants such as Siri in an Apple smartphone. If we see it from a business’ perspective, many a companies are leveraging Artificial Intelligent to boost their decision making and bring efficiency and productivity into their business. Today, providing a better customer experience is fundamental in staying relevant with the current market for any business. Hence, Customer Relationship Management (CRM) software has been seeing some quite positive growth due to its growing demands as it is not just an add-on benefits for customer, but, it is undoubtedly a current necessity; such is the current market. Moreover, integration of Artificial Intelligence into CRM will be the defining factor for the future of CRM software. AI-powered CRM that uses voice commands to access information such as Zoho CRM’s Zia and Salesforce’s Einstein have had successful use cases to back its effectiveness. Here are some of the benefits of AI-Driven CRM that can be leveraged by businesses:

Better Customer Segmentation

Aiding employees to bring more productivity by automating all the manual data entry which significantly consumes time, AI-driven CRM with intelligent algorithms will help segment customers digitally and seamlessly.

Improve Customer Engagement

AI-Driven CRM will also be very beneficial in improving and increasing customer engagement by analyzing emotional insights of targeted customers. Technologies such as image recognition and sentiment analysis will be the next gen tools which will make AI-driven CRM the utmost necessity to stay relevant with the changing customer’s demand.

Bringing Best Leads for Sales

Not only understanding historical decision to win quality leads for sales, but, AI-driven CRM will also be able to predict future customer behavior. With the ability to deliver actual customers’ requirements, this combination would totally change how businesses use to connect with their customers.

Bots and Virtual Assistants

Taking interaction with the customers or scheduling a meeting to a whole new different level, this futuristic technology (AI) integrated into businesses’ CRM will completely change how lead were generated by providing more accurate marketing campaigns.