Amazon Brings New Biometric Payment System
To rival retailers and also promote a replacement for badge entry at stadiums or workplaces, Amazon unveiled a new biometric payment system to be made available using palm recognition.
The system called Amazon One was touted as "a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless."
Starting with two stores in its hometown of Seattle, Washington, the US technology giant said it would be installing the system at its Amazon Go retail locations.
Amazon vice president Dilip Kumar said the system was developed as "a quick, reliable, and secure way for people to identify themselves or authorize a transaction while moving seamlessly through their day."
"No two palms are alike, so we analyze all these aspects with our vision technology and select the most distinct identifiers on your palm to create your palm signature," Kumar said in a blog post.
"In most retail environments, Amazon One could become an alternate payment or loyalty card option with a device at the checkout counter next to a traditional point of sale system," Kumar added.
The company said it was "in active discussions with several potential customers," which could include other retailers, but offered no details