How KartmaX enabled 40% revenue growth for eCommerce brands

India is poised to become the startup epicentre of the world which would be a powerhouse of the global economy in the coming times. The same holds true for its eCommerce ecosystem where the pandemic has fueled D2C to be a space where everyone is rushing. Thousands of D2C brands exist in India, and each of these have a strong target for their growth. At the same time, brands across the verticals have also witnessed difficulty when it comes to scaling profitability and attaining sustainable growth.

From biggest International giants to domestic household names, our nation tests them all and makes it a feat for any business to gain a foothold in the market. Half of the challenge lies in the diverse consumer demographic and half in their distinct shopping habits. Addressing these problems, KartmaX evolved as a need and an answer to these unique challenges.

KartmaX is a headless, serverless and AI-powered eCommerce platform made in India, for the world by GreenHonchos, a leading full-stack D2C enabler. Be it a brand starting from scratch or an established brand with a large number of physical retail outlets, KartmaX empowers their D2C journey. It is a robust solution for B2C commerce, B2B commerce, Mobile Apps, Omnichannel and Hyperlocal businesses.

Evolution to a modern-age architecture for eCommerce Tech

GreenHonchos has been a full-stack D2C enabler for close to a decade. While creating the digital stores for several Brands of national and global repute, they often found the available tech to be limiting when the Brands wanted to scale exponentially. For example, when they wanted to expose their physical outlet inventory to their online store, or when they wanted to scale 10X of their marketing overnight, more often than not, the underlying tech platforms used to be found limiting.

To overcome these challenges, they first fixed the core eCommerce platform and re-invented it ground-up. They made the Product Discovery Engine and the Checkout stable to increase the business topline. Then they added Fraud-detection and a few other measures to improve the bottom line a.k.a. the operations efficiency.

“Most of the existing platforms are based on decades-old monolithic architecture, resulting in performance maintenance overheads. Scaling them up to meet growing business demands is challenging. We developed on a radically different Headless Architecture that proved to be far more scalable than the legacy alternatives”, Prakash Kumar, CTO, GreenHonchos says.

The results spoke for themselves when brands witnessed significant growth on the new platform as the performance issues were solved.

“We got an email from one of the prominent brands of India, saying that there seems to be something wrong with the website. All of a sudden, they observed high sales numbers and there might be some attribution problems. We were also a bit taken aback and started looking for the problem. When we dived deeper, we found that the numbers were correct. We explained it to the client and they were surprised that just an architectural change resulted in nearly 40% sales overnight.” recalls Prakash.

Since then KartmaX has multiplied growth for brands across the verticals. At the moment, 30+ leading D2C brands are running their eCommerce with it. Leveraging its Headless, Serverless and Artificial Intelligence-powered Architecture. Its simple API documentation made it a Developer’s favourite too.

How KartmaX has contributed to brands' growth:

• Choosing KartmaX has resulted in average growth of 30-40% for its clients.
• One of its flagship innovation products is Max AI - an AI-powered virtual eCommerce Manager. Think of it like Alexa for eCommerce.
• Annual Transactions worth INR 500 Cr+ happening on the platform
• In a very short amount of time, i.e., 2 years, the platform witnessed 1 Mn + monthly user footprints.
• The headless and service-oriented architecture enables the platform to generate 2.2+ billion (INR) GMV annually from 2+ Million annual Transactions.

After being proven stable by many big brands of global repute trusting their growth with KartmaX, it has plans to go global and enter the West markets. An exciting story backed by cutting-edge Tech is unfolding here!