AtData, The Email Address Specialists, recently announced a strategic alliance with Zirous, a digital company that helps its clients meet marketing problems brought on by emerging technologies and changing consumer preferences. Working together will enable Zirous to increase digital outreach and boost marketing outcomes for their clients.
"AtData enjoys being at the forefront in the digital space. Looking at a company like Zirous, it was a natural partnership, with their strategy-focused guidance on helping their customers leverage cutting-edge technology. We know our data can further help as they increase their clients' efficiency, productivity, and profitability."- Phil Davis, CBO
Zirous, who specialises in managing data and platforms, will integrate AtData's data enrichment directly into the day-to-day tools that their clients use, such as customer relationship management (CRM) systems, marketing automation platforms, customer data platforms, and web forms. Zirous will benefit from an enhanced tool set and a solid foundation of email-centric data thanks to this relationship.
Partnership: The SafeToSend solution from AtData enhances data quality by validating email addresses to make sure that only true and current data is utilised for outreach and marketing. AtData seeks to assist Zirous in fulfilling its purpose to enable its clients to maximise the value of their data, enhancing the efficiency of marketing campaigns, and eventually resulting in improved business outcomes.
"I really feel that together, AtData and Zirous can and will deliver a range of digital transformation solutions to help enhance accuracy, comprehensiveness, and the reliability of our clients' data. We want our customers to maximize the value of their data so their digital marketing can perform optimally." - Zirous
