Bajaj Finserv Launches Third Phase of 'Think It. Done' TVC campaign

CIOReview Team | Thursday, 22 February 2018, 11:29 IST

Bajaj Finserv, the most diversified financial services company, has launched a TVC campaign to drive awareness around width of products offered through its lending, life Insurance and general Insurance arm.

The third phase of ‘Think It. Done’ campaign highlights theset of possibilities in every individual’s life thereby giving a solution to convert the thought into reality. It urges consumer to not only aspire for a better lifestyle but also offer means and resources to live that lifestyle. The TVC reflects the core proposition of the group of making customer’s life hassle-free through its innovative products.

Bajaj Finserv through it group companies, offers a gamut of products in Finance, Insurance and Investment segments. These products cater consumer life journey at various stagesenabling them to uplift the standard of living with an ease.

Bajaj Finance Ltd., the lending arm of Bajaj Finserv offers attractive pre-approved loan, flexi loan options, EMI on consumer and digital products, lowest home loan rates, loans for business and professional etc. The company is obsessed with frictional less purchase of customer experience and has built a technology enabled lending and payment ecosystem.

Bajaj Finserv extends the width of the product portfolio through its life and general insurance arms. Bajaj Allianz Life Insurance caters to every segment and age-income profiles andhas a strong life insurance portfolio that caters to all kinds of customer needs. Bajaj Allianz general insurance offers a wide range of non-life categories like four-wheeler and two-wheeler, health, home, cyber safe etc.

The campaign is rolled out on 21st February and is conceptualised and executed by LEO Burnett. The campaign is targeted across all digital platforms and will continue till mid-March 2018.