ChampCamp from Medi Assist Redefines Employee Engagement

CIOReview Team | Thursday, 01 December 2016, 12:18 IST

Medi Assist, the Bengaluru-based managed healthcare organization,has introduced ChampCamp, an interactive format that combines health benefits and wellness with fun, games and social engagement for corporates. In less than one year, ChampCamp has reached over 1 lakh employees at some of India’s finest corporate campuses. ChampCamp has significantly increased employee participation at on site health benefits and wellness events, delivering as much as 40% increase in utilization at events conducted for the likes of Wipro, Infosys, Intel, Flipkart, Snapdeal, Adobe, HP, Cipla, Titan, Renault, Walmart and more.

“Health benefits, be they group medical insurance or corporate wellness programs, are a key retention strategy for corporates. HR managers also see a direct correlation between workplace wellness, well-being of family members and employee productivity. But, HR executives often grapple with lack of awareness among employees about the benefits available to them. Low levels of participation in wellness events also result in sub-optimal utilization of wellness budgets,” says Satish Gidugu, COO, Medi Assist. “ChampCamp changes this equation by imparting critical information about health benefits through thematic games and social engagement,” he adds.

Persona-based, targeted communication appeals to the different audience profiles among employees; group fitness challenges encourage people to bring their friends along; thematic games engage participants while they gather for wellness programs at their campuses; and social engagement activities convert plain-vanilla camps into an event that employees can cherish with post-event photos and videos.

Companies that have experienced ChampCamp are unanimous in their opinion that the format delivers employee delight. Speaking about the ChampCamp conducted at Wipro, Sunita Cherian, Senior Vice President, HR, said, “ChampCamp is a great initiative; what makes it tick is that it has embedded the social element to the program which resonates very well with our young employee base. Wiproites have given ChampCampa big thumbs up.”