Disease Management Market Research Analyzes Consumer Health in TrendSights Report

CIOReview Team | Friday, 04 March 2016, 10:55 IST

The new report on disease management market says FMCG industry is influenced by the rising threat of non-communicable disease, the leading cause of death globally, which is in turn generating demand for products targeted at improving health and preventing disease.

Key Findings by Disease Management Market report: The role of positive nutrition for the management of disease cannot be ignored. Over half of consumers claim to actively use food and drinks to improve their health, with 55% agreeing they can provide comparable health benefits to over-the-counter medications. The heart health issues are among consumers' most pressing disease-related concerns, with blood pressure and high cholesterol among the biggest future health worries. Emerging market consumers are most concerned about exposure to germs, due to issues such as overpopulation. This is leading consumers to actively seek cleaning, laundry, and personal care products that provide enhanced antibacterial protection.

The market research report on "TrendSights Analysis: Disease Management" explores the behaviour that drives the purchase of products to manage or proactively reduce the risk of disease. Key questions answered in this research include how relevant is disease management to my market? What does Disease Management mean to my category? Which consumers are most concerned about Disease Management Market? How can I capture the interest of those most concerned about disease?