Disruptive technology comes in the form of no-touch vending machine
CIOReviewIndia Team | Thursday, 17 September 2020, 04:25 IST
As Coca-Cola has already adopted touchless technology for some of its cola vending machines at
airports, FMCG brands Hindustan Unilever, Godrej, CCD and Georgia are also shifting to touchless tea and coffee machines.
To make this shift to the new normal, these companies have partnered with Vendekin Technologies. This Pune-based firm’s digital platform enables a smartphone interface which will said to be the perfect as per the covid situation.
“Touchless has become a must-have in offices and our technology enables use of the machine through the mobile phone instead of using the machine’s keypad,” says Aroon Khatter, founder and COO, Vendekin Technologies.
“With the Covid-19 pandemic, there is growing demand for a touchless vending space. Around 95% of the vending machines operating in the country are installed in offices and these vending machines need to become touchless as social distancing and new hygiene standards become the norm,” he added.
Giving an opportunity for FMCG brands to streamline the supply chain as per consumption pattern and gather rich consumer insights, the touchless technology offers the consumer a safe way to make the purchases, ensure lower operating cost and higher margins for the vending machine operator.
Khatter also stated, “Another benefit is real-time data analytics to help brand outreach and cost optimisation. The mobile-first approach for supply chain optimisation increases business visibility and advanced consumer insights as it introduces a new channel of sales to enhance FMCG growth by offering just-in-time convenience.”
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