Facebook Reels; New Feature Launched To Compete With Tiktok By CIOReview IndiaTeam

Facebook Reels; New Feature Launched To Compete With Tiktok

CIOReview IndiaTeam | Friday, 18 March 2022, 10:52 IST

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Facebook reels are short videos that blend audio, AR effects and music. Just like TikTok videos,the Facebook app allows users to showcase their creative side by producing short and fun videos. One of the key features that has made Facebook reels popular among marketers and content creators is that viewers can easily share, like, follow and comment directly on the video.

Typically, reels can easily be found in groups or news feeds. Today, reels is widely used across the globe with users in more than 150 countries already having access to the feature. Even though both reels and Tiktok serve a similar purpose, they differ in many ways.

For example, reels lets users record at intervals of up to 60 seconds compared to Tiktok where users can record videos at intervals of up to 3 minutes. Depending on your needs, all these apps come with great features that users can leverage to promote their content in the internet space.

Therefore if you are looking for a perfect alternative to Tiktok, then it's high time you consider Facebook reels to revamp your content strategy.In this article,we explore reels' top features and how you can use the tool to improve your business.

Editing Tools

Similar to Tik Tok, Reels comes with editing tools that users can use to improve the quality of their content.This includes filters, the ability to create multiple video clips, interactive backgrounds, captions, filters, and many more.

Voice  Effects  Feature

The voice effect feature lets users add an artificial voice for narration instead of using a voice. Some of the voice effects that come with reels include helium, announcer, vocalist, giant, and robot.

Text  to Speech Feature

The text to speech feature lets users use an artificial voice in reading text rather than their voice in a video.This aims at adding more features to reels to rival TikTok which is already controlling a wide market segment in the internet space.

As such,if you are struggling to widen the scope of your audience, it's high time you consider integrating reels into your content strategy. The fastest-growing content format has now attracted millions of content creators and brands hoping to leverage the growing number of users to widen the scope of their audience.

Here is how you can use reels to grow your business.

Just like Tiktok, reels come with great features that you can leverage to unlock more opportunities for your business.

Share Customer Testimonials

To improve customer confidence, you can use loyal customers to produce short videos and share them with the target audience. Just like any other type of business, customer reviews play a critical role in influencing buyer decisions.

As such, you can encourage customers to record videos on why they like your business and share the information with the audience.In the long run, you stand a chance to attract the interest of more customers and improve conversions.

Produce Tutorials

You can stand out among other brands by producing reels that highlight your product features. Alternatively, you can share information with customers on how to use your products to encourage them to buy your products.

However, you can also share other information related to your niche in a bid to lure more people to view and share your content. Eventually, you are likely to get more views and unlock more opportunities for your business.

Use Reels to cross Promote your products

Another way you can promote your brand is through cross-promoting your reels. The more people interact with your content the more they are likely to share with their friends. That way, you not only stand a chance to get more viewers but also improve the potential of getting more customers.

The good news is that reels can easily be shared on multiple platforms across social media. All you need is to build your social media community and tell your brand story through creative videos.

Share Inspiring  Messages

Another way you can connect with your target market is through sharing encouraging messages. One quick way is through sharing inspirational quotes. All this should not only resonate with your target audience but also be linked to your business.

In this case, you can either record the quotes via a camera or caption the quotes in a video and share them with the audience. To capture the attention of the target market through captions, you can use a moving background in the video content.

Promote a Different business

Even though some people may find it odd to promote other brands, mentioning other businesses helps win the trust of the target market. The bottom line is that you should scrutinize the credibility of the brand you intend to promote to avoid soiling your image.

So far, Shopify and other established brands are using the trick which opens up avenues for other business opportunities. We, therefore, encourage you to collaborate with other businesses and build a strong portfolio to expand the scope of your audience.

Share Helpful tips on business success

Many aspiring entrepreneurs are always looking for tips on how to succeed in business. You can grab the opportunity by sharing information about what you did to find your footing in your current niche. This may not only involve challenges that you may have faced but also how you tackled them

Sharing such helpful tips portrays you as a reliable and credible brand thereby increasing the potential of attracting the attention of more customers. If done correctly, you can get more viewers and unlock more opportunities for your brand.

Feature your staff

Sharing what your employees love about your company is ideal in winning the trust of potential prospects. Once people see the behind-the-scenes about what goes on in your company, they feel connected and feel part of the company.

Plus, this is a perfect opportunity to showcase your company's core values to the target audience. Additionally, employees can record why they love their job and share tips on their specialties.

Conclusion

Whereas Tiktok controls a considerable market segment in the internet space, reels are gradually offering a perfect option to help brands pass marketing messages to their target market with ease.

Through a blend of editing and sharing features, reels lets users showcase their creativity to the target audience and widen the scope of their audience. If used correctly, reels can transform your content strategy and unlock more opportunities for your business.

 

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