IIFL Securities Ltd, broking and advisory firms, has  appointed Alok Arya as its chief marketing officer(CMO). Prior to this, Alok Arya was the head of digital, integrated media and public relations for the consumer products division at Piramal Group, preceded by senior roles at Google, Future Group and Tata Housing.

Arya has more than a decade of experience as a digital focused marketer. He has been a trusted advisor to senior leaders across a variety of Indian and multinational firms. Arya has a master’s degree in marketing from IBS Hyderabad and has worked as a senior digital marketer at Google and lead - digital initiatives and business transformation at Future Group India.

Sandeep Bhardwaj, chief executive officer - retail, IIFL Securities said, “We are excited to have Alok with us. With his vast experience across diverse industries and work cultures, he will spearhead the next levels of growth at IIFL. His appointment reinforces IIFL’s vision to be a digital first leader with customer engagement & empowerment at the helm of it.”

Arya said, “I am elated to join team IIFL on its journey to 'democratise wealth creation in India". With customer centricity at our core and a strong brand legacy, it's an honour working with Sandeep and team towards our aspiration to become the preferred choice for wealth creation and financial wellbeing in the country.”