CIOTech Outlook Team | Friday, 25 July 2025, 11:51 IST
Car buyers today are looking for more than just product listings and price comparisons. They want an experience that feels personalized, intuitive, and responsive to their needs. As automotive retail shifts toward digital-first engagement, dealerships must keep pace by offering smarter, more connected journeys. This is where platforms like DaveAI are playing a pivotal role.
DaveAI helps dealerships understand customer intent in real time and deliver tailored experiences across multiple digital channels. It brings together AI, machine learning, and conversational interfaces to replicate the in-store salesperson experience online, with added intelligence.
Understanding the Shift: Why Personalization Matters More Than Ever
Modern car shoppers often begin their journey online, expecting a seamless flow of information across platforms like websites, WhatsApp, and virtual showrooms. Static product displays or delayed follow-ups are no longer sufficient. Customers want conversations that understand their preferences and adapt dynamically.
DaveAI’s solution responds to this demand through its multi-dimensional affinity engine. This AI system analyzes customer behaviour, sentiment, and buying patterns in real time. The result is a digital interface that feels natural, responsive, and personalized, whether the user is browsing from a desktop or chatting via WhatsApp.
Multi-Channel Engagement: From Websites to WhatsApp to Kiosks
DaveAI enables car dealerships to interact with customers across various touchpoints without losing context. Whether a buyer is on a website, in a mobile app, chatting through WhatsApp, or standing in front of an in-store kiosk, the platform ensures a continuous and intelligent experience.
This omnichannel presence is powered by DaveAI’s AI chatbot, which is integrated with multiple platforms. It understands where a user left off, what they are looking for, and what the next best interaction should be, providing recommendations, scheduling test drives, and even facilitating brochure downloads.
For example, Maruti Suzuki’s integration of a DaveAI-powered WhatsApp chatbot has helped them secure over 10,000 test-drive bookings and 82,000 brochure downloads so far. BYD recorded over 60,000 interactions using this AI chatbot.
Virtual Avatars: Bringing the Showroom Online
DaveAI’s Virtual Sales Avatar is the key differentiator. These AI-driven avatars simulate digital interactions, giving customers a guided, conversational experience that mimics a skilled salesperson. Available across brand websites and digital showrooms, these avatars help buyers explore car models, compare features, and receive financing options—all through a humanlike dialogue.
Maruti Suzuki, one of India’s largest automotive brands, adopted DaveAI’s virtual sales avatar across all its brand pages. The result: over 18 million unique customer interactions and a 33% increase in lead generation.
Immersive Digital Showrooms: The Metaverse Experience
Taking personalization further, DaveAI has powered immersive virtual environments that allow users to explore vehicles in 3D. In the Expoverse, developed for Maruti Suzuki, users can interact with car models in a digital world, toggle features, and make informed decisions—all without visiting a physical showroom.
This initiative led to a 15% increase in test drive bookings and attracted visitors from over 500 cities across India, with more than 2.6 lakh people exploring the experience.
Another success story was the Nexaverse, a metaverse initiative that generated over 30,000 users in its first month and 20% of total bookings via digital channels within three months. More than 700 leads were generated per day during the campaign.
Intelligence Behind the Scenes: The Affinity Engine
At the core of all DaveAI experiences is its proprietary multi-dimensional affinity engine. This technology captures and processes behavioural data in real time. It doesn’t just track clicks—it understands context, emotion, and buying intent.
The system leverages a genetic algorithm that evolves with each interaction, constantly improving its predictions and recommendations. This means customers receive relevant suggestions even when their stated preferences are minimal or vague. Whether it's model type, fuel preference, or budget, the AI builds a detailed user profile quickly and accurately.
This ability to read between the lines enables dealerships to engage customers in ways that feel natural, timely, and effective—without being repetitive or intrusive.
Enhancing Sales and Lead Quality at Scale
One of the major pain points in the automotive industry is the high drop-off rate in lead follow-up. Many dealerships generate a large number of leads but fail to engage them meaningfully or consistently.
DaveAI tackles this issue by qualifying and nurturing leads through AI. It continues conversations over time and across platforms, improving the quality of engagement and increasing the chances of conversion.
Data from DaveAI’s automotive clients shows measurable success. In the case of Maruti Suzuki alone, the combination of AI avatar and immersive digital environments significantly lifted lead quality and reduced decision-making time.
Beyond Cars: Customizing the Experience by Buyer Type
Not all car buyers are the same. Some are first-time drivers, others are looking to upgrade to an SUV, and some may be corporate buyers managing fleets. DaveAI’s AI can detect these patterns and tailor its approach accordingly.
For example, if a user shows interest in family-oriented vehicles, the AI will highlight features like safety ratings, boot space, and comfort. If the user is more performance-oriented, it may showcase engine specs, test-drive options, and sport variants.
This type of adaptive conversation removes friction from the buying process and ensures that customers don’t feel overwhelmed by irrelevant information.
Conclusion: A New Era in Car Dealership Experience
Car buying is no longer confined to the four walls of a showroom. With digital preferences shaping buyer behaviour, dealerships must evolve to meet customers where they are — on mobile, on web, in chat, or in the metaverse.
DaveAI’s suite of solutions helps dealerships make this transition smoothly. By offering virtual avatars, immersive showrooms, intelligent chatbots, and real-time data personalization, it enables a car buying journey that is more intuitive, informed, and enjoyable.
